InBroadcast - IBC2022 Preview - 48

48
www.inbroadcast.com | Vol: 12 - Issue 8 | IBC2022 Preview
In
2022
5 Essential Things To Prepare For IBC
I
BC
has
always been a focal
exhibition for CP Cases. We have
attended every year for as long as
we can remember, and it came quite
a shock to not be there in physical
form last year. But not to worry as it
is back this year... back to its original
dates
in
September & back onhand
to showcase the technology of
tomorrow. Running from the 9th-12th
September in the RAI, Amsterdam.
IBC is the world's most influential
and
media, entertainment
technology show, hosting the big
players in their field all the way
to the SME's. With such a varied
selection of companies and products
on display, the event should be as
magical as ever - even with a reduced
footfall. We will be there exhibiting
our full range of broadcast specific
products from HD and 4K camera
covers to 19 " rackmount enclosures
and more.
The preparation for this type of
event starts months before hand. IBC
is such a massive milestone in our
calendar, and with many different
products on offer, keeping current is
the most important strategy.
CP Cases follows these essential
steps to grab people's attention on
the lead up to the event and whilst
exhibiting: -
Plan Ahead
Planning ahead is always top of the
list when in the lead up to an event
- IBC's Showcase is no different. The
preparation and building of your
profile need planning. We needed
to give ourselves a good amount
of time to film our promotional
video, and schedule our email
campaigns; promoting awareness of
our presence at the event but also
snippets of broadcast related stories
of projects that are going through
the factory. Building a buzz around
the event and tying that in with
relevant content
really does help
you keep front of mind with potential
prospects.
IBC have created an Exhibitor's
Checklist to tick off mandatory tasks
one-by-one to make sure that you
have made the most of your profile
which is a helpful tool. With that in
mind, it is always good to check out
the IBC Showcase Programmes page
to see what other Exhibitors are up
to. There is also innovative content
to read from the IBC owners prepping
us for the main event as well.
Get Social
We weren't there in physical form
last year, and with a virtual option
this
year,
digital
user
updated with
the
showjourneys
needed
to be built into our strategy;
staying
goers and virtual attendees. Social
media is the new going out. Long
debates, sharing our thoughts,
starting conversations, and even just
reading up on people's thoughts is a
great way to keep engaged with the
virtual visitors. You can also interact
with the speakers and panellists - a
wealth of talent at your fingertips.
The IBC Showcase and IBC365 also
has a lot of information about what's
going on with regular updates,
reviews of sessions and the latest
product news and launches; which
helps keep the conversation going.
New Content
It
is
always
good
practice to
showcase 'new' when attending
an event.
Whether it be new
content, new brochures or more
importantly
new products.
The IBC Showcase is a perfect
opportunity to reveal a different
aspect of CP Cases that hasn't
really been explored.
From our perspective, this includes
Be Personal
The tenet that separates us from
our competitors is our consistency
and ability to provide mostly bespoke
products. Customisation is becoming
our Printing Machine and
heat
transferring capabilities. Holding all
of our manufacturing stages in-house
helps us cut down on lead time. This
is definitely a feature that separates
us from our competitors and is a
perfect entity to shout about at IBC.
We will
also be confirming new
products that our engineers have
been hard
at work
developing.
Including our Waterproof Camera
Covers - perfect for OB Broadcasting
companies. Our new innovative
design to our ERack collection - the
ERV3. And more sizes have been
added to our 19 " portable SatRack
range which is rated IP55 (definitely
worth shouting about too). For more
information on our new sizes and
products, visit our website or contact
a member of our team on +44 (0)20
8568 1881 or info@cpcases.com.
Be Creative
IBC this year (like every year) is a
great
opportunity
to demonstrate
what we can do digitally and how
we can separate ourselves from our
competitors. Through videos, images
and descriptive content we are able
to display our new products and the
ethos of CP Cases through this more
creative medium.
The Broadcast
industry
predominantly
have brighter
coloured kit and covers to make the
brand more recognisable. This works
well for us as we have been able
to display these different features
bigger and brighter than before.
Differentiating yourself by whatever
means possible should be top on
your market
this time where the market
becoming more saturated.
in
strategy; especially
is
more and more widespread but here
at CP Cases we have been doing this
for years - ahead of the curve it would
seem.
We have taken a personal
approach with our marketing
efforts as well which is always a
great approach if you want to grasp
better engagement. As IBC is such a
momentous event in our calendar, we
want to make sure we are targeting
the people we are used to seeing
year on year through our campaigns.
Sending snippets of content that is
relevant to a customer or prospect
goes a long way. It shows that you
understand their needs and keeps
you front of mind as well; a winwin
situation. We want to continue
our company
ethos
marketing activity as well as through
our physical stand.
Final Note
CP Cases will be situated in
Hall 10, stand A44. We will be on
hand with case industry
available
experts
to discuss how crucial
broadcast equipment can be housed
in bespoke protective enclosures.
Visit our exhibition stand to see
our display of protective solutions
for transit and storage of broadcast
industry
Development
essentials. Our Export
Director, Chris
Gers
and Design & Product Development
Director, Brian Allen will both be
back, and this time joined by our new
Graduate Technical Sales Engineer,
Fabien Vijenthiran and our Head
of Marketing & Communication,
Laura Poole on hand to discuss any
specific requirements in detail.
We can't wait to be back at IBC,
seeing familiar faces, catching
up with what
the industry
is
happening in
opportunities for CP Cases
and creating more
to
increase our stance within this
sector.
https://cpcases.com
through our
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