InBroadcast - IBC2022 Preview - 63

www.inbroadcast.com | Vol: 12 - Issue 8 | IBC2022 Preview
63
In
Content Localization
C
reating the content that captures
an audience and keeps them
engaged is a fine blend of technical
skill, storytelling art, and a lot of
hard work. To keep providing that
top
quality
content,
media
and
entertainment companies have to
find and engage as many audiences
as possible for each piece of content
they create.
For
live event
production,
the
commentary is integral to keeping
audiences engaged. Commentators
describe what is happening, develop
an understanding of why it matters,
expand on the visual experience
with additional insight and, above
all, build a relationship with the
audience. Building that relationship
requires a commentator to speak
to the audience in a language they
understand in a way that addresses
a particular audience's interests and
motivations.
But providing various
versions
of the same event to address the
interests of different audiences can
be a complex and costly process.
To simplify their workflows, leading
content distributors have adopted
AMPP, Grass Valley's cloud-based
media production platform.
Let's look at three different ways
AMPP is being used today to localize
content.
Producing a remote event
for multiple audiences
In this
international
with
event
Producing a remote event for multiple audiences
on aspects of particular interest to
a specific audience, for example,
a local
and
advertising that
is
athlete or a national
sport. AMPP master control and
playout
can provide branding
specific
to each region. In the midst of all
this
production team continues
and
ensure quality
across
versions.
Aggregating multiple
events for a local market
In an alternate scenario, multiple
originating in different
events
locations such as European football
can be aggregated into a single
the different
localization, the centralized
to
consistency
program
distribution channel. Often, the
interest in a foreign league can
be different than it
is for locals.
The rules of the game may need
more explanation for a foreign
market, and the terminology may
be different.
new
commentary
to
adapt
programming for the local audience.
The finished
2022
content
can manage content
as well. AMPP Playout
aggregation
and channel streaming as well as
localized branding and advertising.
Repurposing Content for
Multiple Platforms
Even if the content is produced
and distributed within the same
country, that content is frequently
repurposed
of
audiences
distribution channels, for example
traditional
watch the same
broadcast, proprietary
streaming, and Twitch. Different
demographics
This again requires
the
program feeds
are routed via AMPP to various
production teams, where new audio
tracks are mixed in along with the
appropriate captioning data. The
program feeds can be worked on
simultaneously by multiple creatives
while the event
is in progress,
making it easy to create separate
highlights and in-region shoulder
event but on different platforms.
Having that the option of watching
the event commentated by a former
athlete or a favorite esports celebrity
creates a closer connection with
unique audiences.
Because those events may need to
be produced with their own pacing
and
distinct
story
lines, AMPP
video and audio mixing as well as
replay allow multiple creatives to
produce separate feeds from the
same sources without
with each other. Content
interfering
can
then be repurposed using AMPP
asset management or handed
off to master control and playout
with automated
assistance to
easily provide different programs,
unique graphics, and
example, a large
such as
global
playout
the
Winter Games is being presented to
a region with multiple languages.
Events
frequently
video
provide many
production
audiences
camera
sources from the event back to a
single production hub. This reduces
the
costs
routing not
and
standardizes the look and feel of the
production.
AMPP cloud
Aggregating multiple events for a local market
only
lowers the cost of moving these
signals across the globe but gives
production teams in target countries
instant
access
to those
videos.
AMPP monitoring and audio mixing
can be accessed and controlled via
a simple internet browser to provide
talent with the real-time information
they need to create their part of the
production.
This allows local talent to provide
color commentary in their native
language or focus the production
Repurposing Content for Multiple Platforms
in the formats required for each
alternative channel. Using these
same tools, highlight packages and
other secondary content for social
media can be created by dedicated
production staff, while the event is
still happening.
Summary
Live events - particularly sports -
remain the most popular content.
As the cost of media rights for live
events continues to grow, localizing
events for multiple audiences helps
offset that expense by maximizing
the
revenue
earned
from both
a broader appeal and a deeper
connection with the audiences. The
full suite of production applications
running on AMPP, Grass Valley's
cloud-based
media production
platform, helps increase production
efficiency, improve collaboration
and
ultimately
connects
content with more people.
https://www.grassvalley.com
your
to reach a range
through different
http://www.inbroadcast.com https://www.grassvalley.com https://www.grassvalley.com https://www.grassvalley.com https://www.grassvalley.com
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