InBroadcast - October 2022 - 52

52
www.inbroadcast.com | Vol: 12 - Issue 10 | October 2022
InMedia
MAM moves on through AI
In the second part of InBroadcast's look at media asset management
in broadcasting, Kevin Hilton hears how artificial intelligence is
offering more functionality for tracking and logging material in
today's content-heavy industry...
T
here was a time when media
asset management (MAM) in
broadcasting could have been seen
as ancillary to the main activities
of
production, post-production,
distribution and archiving. It was
necessary, of course, but more a
support function in many ways. Today,
with full digital, file-based working
over multiple networks, MAM is even
more of a necessity, being integral
to the smooth running of broadcast
operations.
This
importance is
reflected in
the growth of MAM as a technology
market. In 2021 the global sector was
valued at $1.37 billion. The Fortune
Business Insights survey of the MAM
market published this year projects
it will grow from $1.53 billion to $3.81
billion by 2029.
Key trends include an increasing
demand
for cloud-based
and
asset
management, which is coupled with
the ongoing segmentation between
virtual
Most significant of all, however,
on-premises working.
is
the influence of artificial intelligence
(AI) on how assets are managed and
logged.
The integration of AI with MAM
systems is already happening and
playing a major role in expanding
this once niche technology market.
But it will go further, according to the
survey, with AI being integrated into
software " to enable production and
quality assurance of training data
within a familiar MAM environment. "
As well as this, users will also be able
to recognise information in video or
images files to create their own AI
models.
Among recent
moves
in
this
direction was the May announcement
by Arvato Systems that its VidiNet
cloud-based
platform, part
media services
the
of
Vidispine
portfolio, was now working with
DeepVA's AI software. The foundation
of
VidiNet, now gives
access to DeepVA AI through the
VidiNet Cognitive Services interface.
Arvato says the aim of this is to
Vidispine's MAM system is
provided by VidiCore, which, together
with
users
Tedial - smartWork
NoCode Media Integration Platform
Julián Fernández-Campón, Tedial
simplify media workflows over the
whole system and allow people to
use AI " within their familiar MAM
environment " .
A similar approach has been taken
by Tedial, which introduced its latest
system, smartWork, at the NAB
Show in April. The company's Chief
Technology Officer, Julián FernándezCampón,
comments that Tedial was
looking to take a " wider approach "
with smartWork, which is a NoCode
media integration platform that
allows AI tools to be incorporated
into its MAM facilities. " More
important, it is able to decouple the
integration from the MAM, " he says.
" Users
can configure and trigger
AI analysis from different vendors
VSNExplorer MAM with AI interface
with a few clicks, without having to
know the internal details of each
integration. "
Fernández-Campón observes that
AI capabilities
to be able to evaluate and test AIs for
each business case and content type
as the results might not always be as
good as expected. "
At VSN, Product Management
Director Toni Vilalta says
broadcasters will be able to use AI to
boost the efficiency and reliability of
processes that are currently carried
out manually. " This technology opens
the door to automatic cataloguing
of content in MAM systems, among
many
other functions. We can
provide an enormous number of
accurate metadata within seconds
and users will only need to validate
them, avoiding a manual and lengthy
process
that
error. "
http://www.inbroadcast.com https://www.vsn-tv.com/en/products/vsnexplorer-mam/ https://www.tedial.com/products/smartwork/
InBroadcast - October 2022

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