InBroadcast - October 2022 - 54

54
www.inbroadcast.com | Vol: 12 - Issue 10 | October 2022
InMedia
MAM moves on through AI
upload it
Veritone aiWARE can be integrated
cont'd...
to cloud
storage.
The
SaaS MAM then finds the footage,
catalogues it and sends it to AI for
analysis. That analysis then lives in
the MAM for future discovery. "
As David Candler, Senior Director
at AI tech
of Customer Solutions
company Veritone, comments, the
media and entertainment
(M&E)
sector is recognising
that AI can
bring similar benefits to those being
delivered by the cloud. " The world
of M&E is now turning its attention
to AI to help create operational
efficiencies, engage with audiences
and create new revenue streams, " he
says. " According to industry reports,
Media ingest in progress on Ateliere Connect platform
A further application of speechto-text
technology
is
highlighted
by
Bill Admans, Chairman of The
Advisory Board of Ateliere Creative
Technologies, who explains
that
audio can be scanned to create
subtitles and captions. " The AI also
translates
enabling content
subtitles
owners
inexpensively create highly accurate,
localised
and
into other languages,
to
captions
without the need for expensive
human interpreters, " he says. " MAMs
are all about managing metadata and
describing the content. Traditionally,
metadata was technical data but now
it
is happening
workflows, access
to powerful
computing and services is bringing
greater integration of AI and ML.
Adobe, Amazon AWS, Google, IBM
and Microsoft Azure are continually
developing AI and ML that
with the company's DAM (digital
asset management) system, Digital
Media Hub, but is also able to work
with a variety of third party DAM and
MAM systems. This is the case with
the installation at Italian Serie A
football club Inter Milan. The club is
using the Evolphin Zoom Media Asset
Management platform in conjunction
with aiWARE and AWS web services
to manage its library of video, audio
and images.
There may be some in broadcasting
large that may
being
and the world
object
at
to the word 'asset'
used to describe video and audio
material but the proliferation of TV
and streaming channels has only
further increased the demand for
third
parties can build upon to create
powerful and unique technologies
to evolve how we work and create
content. "
Cloud storage and data backup
providers
technology
such as
Backblaze are witnessing the
increasing exploitation of AL/ML for
cloud-based
broadcast workflows,
is used to describe the content.
New AI technologies can scan files
and recognise what
in the content to create a library of
metadata that can be searched and
used by content creators. "
All of this, Admans observes, is
part of the shift in scope of what
MAM systems can do and are
being used
platforms
hubs,
for. " Today's MAM
have become content
interconnecting all parts
of
the creative process, " he comments.
" Our Connect platform automates
and orchestrates workflows using
AI and machine learning [ML] to
drive efficiency and accuracy. As
the industry
to adopt
continues
cloud-native
where accurate cataloguing and
tracking are now essential. " When
working with hundreds of hours of
footage, it takes a huge number
of hours to just watch everything,
let alone catalogue it
says
Vice President of
properly, "
Sales
Nilay Patel. " AI can eliminate the
manual effort and find the gems from
the outtakes and tomorrow's b-roll
from today's shots. This is where
SaaS [software as a service] MAM
becomes essential. When a customer
shoots video, they can immediately
Dalet Flex asset and metadata management system being used in remote mode
the market size for AI in M&E globally
is estimated to grow nearly $100
billion by 2030. A report by Gartner
shows that more than 80 percent of
the world's data is unstructured and
growing by 30 to 60 percent per year.
This is why MAM vendors and their
customers need AI. "
As with any new technology, there
are different ways to implement AI,
from bespoke models employing
different
be expensive and
vendor APIs, which can
time
consuming to deploy, to more
self-contained
operating
systems. Veritone has taken
the latter approach with its
aiWARE platform, which offers
closed file and real-time input
adapters, plus
multiple AI
Graphic showing integration of
Backblaze B2 cloud storage into
asset management, editing and
other workflow functions
engines. " AI is the answer, "
says Candler. " For broadcasters
it
offers
workflows
time, high
analysis. "
Bill Admans, Ateliere Creative Technologies
many
benefits, from simplifying
content
practical
management
to powering realvolume
content
Mathieu Zarouk, Dalet
programming, both new and archive.
Tracking it during production and
retrieving it from libraries is now
imperative. As Mathieu
Zarouk,
Director of Product Marketing at
Dalet, comments, there is a need to
make finding content easy, no matter
how old or unlogged it is. " End-users
are looking for ease of use and a
clear user-interface that allows them
to get on with their tasks quickly and
efficiently, " he concludes. " This is
where leveraging AI can bring time
savings when it comes to adding
metadata and logging. Even if it
doesn't quite reach human accuracy
yet, a lot of manual work can be
eliminated. "
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InBroadcast - October 2022

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