InBroadcast - November 2022 - 38

38
www.inbroadcast.com | Vol: 12 - Issue 11 | November 2022
InTech
Virtualizing Playout?
Take Your Media Processing
With You to the Cloud
By Alex Emmermann, Director of Business Development, Cloud, at Telestream.
S
hifting your delivery point to the
cloud impacts many aspects of
your media supply chain. One thing
that quickly becomes obvious is that
if your delivery destination is in the
cloud, and if a fair amount of your
source material is there, it makes
sense to also process your media
in the cloud. The idea of 'follow the
media' is by now well established.
Bottom line
If your media is already in the
cloud, the cost to download it to an
on-premise system or another media
company for transcoding, packaging,
graphics
alteration, dialog
replacement, promo and branding
insertion, multi-language versioning,
QC
video and
audio quality
monitoring, and other processing can
be substantial. Considering those
files are often large mezzanine files,
the 'egress charges' to bring them
down can erase a good chunk of the
savings gained by moving playout
from Capex
many
of
to Opex. Considering
these processing tasks
are performed
with automated
algorithms already, incurring charges
to bring files down from the cloud for
this work is hard to justify.
Any business planning to grow
must consider the limitations of its
on-premise systems. The cost
running an on-site data center
and
component
going up with rising supply chain
issues
while organizations
costs,
while the cost of operating a virtual
machine continues
to drop. And
often look to
the cloud purely for bottom line cost
savings, the bigger opportunity may
be in topline revenue.
of
is
Top line
There are advantages
to delivering and/or
receiving content in the
cloud, the most obvious
being immediate
capacity
you've just
engines that drive them,
will move seamlessly from
on-prem to cloud.
Go at your own pace
In some scenarios an
expansion. If
licensed a
library of 10,000 assets,
for example, you want
to monetize it as quickly
as possible. Staging that
media with on-premise
systems might take a month or two
whereas processing it in the cloud
can be done with parallel resources,
so
on-prem platform can
be more bottom-line
cost
effective than
business is
a
cloud approach - mainly
those where the run
rate
known, and there is less
The resources to experiment could
you can monetize it almost
immediately. For those with an
investment on-premise equipment,
during high-traffic times when your
media processing operation gets
stressed, you can burst your capacity
in the cloud for specific
tasks -
transcoding, QC, authentication -
anything, all along the chain. That's
the hybrid advantage, since going allin
to the cloud is not correct for every
workflow. For assets that
are adrevenue-based,
every hour you can
save and deliver sooner is a valuable
hour to monetize fresh, sought-after
content.
Moving media processing to the
cloud opens the door to innovations
that
are difficult
to leverage on
premise, like using artificial
intelligence (AI) to enhance and alter
media. Adding subtitles with AI, for
example, is trivial in the cloud. To
do so on site would require making
a proxy, sending it to the cloud,
augmenting it and bringing results
back down.
Cloud-based
media processing
not only eliminates the time (and
stress) of capacity planning, capital
purchases and hardware oversight,
but
also enables
and
adjust
engineers
to
operationalize new business ideas
quickly
them fluidly.
Launching in new geographies
doesn't require setting up hardware
and adding software licenses
local media processing.
for
be spun up in days, or hours if you
already have a template - and the
spend could be wound back down to
zero just as quickly.
On-premise and cloud media
processing workflows
are now on par
From our experience working with
96% of the top US broadcast station
groups and 80% of the top 25 US
media companies, we at Telestream
know that most organizations believe
in
the
benefits
of moving media
processing workflows to the cloud.
Startup media organizations build
those workflows in the cloud from
day one, but some transitioning
to the cloud are hesitant to risk
changing mission-critical workflows
that have been running efficiently
and
cost-effectively
and
on-premise
for years. The good news is, with
advances
convergence of
technologies, they can now benefit
from both.
In 2022 Telestream combined forces
with Encoding.com, bringing the
capabilities of the Telestream media
framework
that has been driving
Vantage on-prem video workflows
for years together with the Encoding.
com Emmy Award-winning cloudnative
service. The combination of
technologies means those critical
media processing workflows, and
more importantly, the algorithms and
need for bursts of processing. As
organizations transition to the cloud,
a hybrid approach is the way to go.
Cover the run-rate business with
on-premise media processing but
process in the cloud where it makes
sense, or when there's a burst of
work that cannot be fulfilled with onprem
processing within an optimum
time frame.
Advanced
platforms
set
include
advantage of
media processing
the
ability
up business
rules
hybrid
to
to take
workflows
in particular instances, such as
sending new jobs to the cloud when
the on-site rendering farm is busy
or
recognizing when a provider's
media is coming from the cloud and
processing it there vs. bringing it
on site. Automatic orchestration of
these workflows is invaluable while
navigating hybrid workflows.
Is the cloud a better business value
when compared to the on-premise
media
processing workflows
you
have in place today? It may be, but
for sure it will be eventually. As you
do more virtual playout and directto-consumer
streaming, processing
media in the cloud will be more
bottom-line cost effective than going
'up and down.'
And processing media in the cloud
gives you top-line advantages; not
only the ability to move faster, but
also to experiment safely as your
business grows.
For more infomation, visit:
https://www.telestream.net/telestream-cloud/overview.htm
well
http://www.inbroadcast.com https://www.telestream.net https://www.telestream.net https://www.encoding.com https://www.telestream.net/telestream-cloud/overview.htm https://www.telestream.net/telestream-cloud/overview.htm https://www.encoding.com https://www.telestream.net/vantage/overview.htm https://www.telestream.net/vantage/overview.htm https://www.telestream.net/vantage/overview.htm https://www.telestream.net/telestream-cloud/overview.htm
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