InBroadcast - InReview 2022 - 20

20
www.inbroadcast.com | Vol: 12 - Issue 12 | InReview 2022
InStudio
Sports streaming battle is joined cont'd...
beyond the current horizon. Finally,
staying on top of looming paradigm
shifts and shaping them as they
materialise will be more important
than ever before.
James Ransome
Business Development
Manager - Sports & Live
Events EMEA, Ross Video
" 2022 was an exciting
Sports
information increasingly
year in
Broadcast. With real-time
available
to sports fans through digital and
social media platforms, fans now
expect
to have a fully engaging
experience from their own homes.
This
includes
real-time data on
screens. That means showing people
at home and in the stadium, with
compelling visuals, how far players
have run, how many passes they've
made, and the speed at which the
ball hits the net. We are seeing this
with the ongoing World Cup in Qatar
with various in-venue and app-based
technologies.
We expect this to continue into the
future as fans demand further expert
analysis of key moments in realtime
across sports. With technology
like Ross
Video's
XPression &
Piero, presenters can explain these
complex topics quickly and in an
engaging way.
In 2023 it's all about maximising
investment, and essentially doing
more with less. There's
competition for sports
increased
rights, and
with this in mind, I expect to see
broadcasters
making decisions
based on flexible technology, and the
ability to scale up and down. Cloud
technologies like Graphite CPC and
Hyperconverged Platforms like the
Ultrix Acuity and Ultrix Carbonite are
going to be at the forefront of live
video production in Sports.
It will also be exciting to see the
continued adoption of cable camera
systems that provide stunning aerial
visuals in stadiums across Europe
like Spidercam. Events such as the
World Cup and the NFL London Series
have used Spidercam immensely to
give viewers a different perspective. "
Robert Szabo-Rowe
SVP Engineering and Product
Management, The Switch
" The media industry is continuing
to understand the capabilities of
IP-based transmission, and that it
can be reliable if the service design
The Switch's Robert Szabo-Rowe
is optimised. This has challenged
the transmission market in 2022 in
areas where broadcasters historically
used
satellite-based
transmission.
Although IP-based transmission has
a higher latency than fibre, there are
certain types of use cases where this
is appropriate. "
All of the major streaming platforms
offerings
now have live content
or investments as a way to make
customers
giants -
stick. The streaming
from Apple to Amazon to
Netflix - are all eyeing and buying up
live event rights and this will certainly
continue into 2023. This, in turn, has
an impact on the production services
market as these platforms don't have
their own broadcast
capabilities,
despite pitching for top tier sports
rights. So,
they're
securing
production capabilities
from third
parties.
This also has a consequence for
broadcasters and TV networks, which
now need content to replace their
lost sports assets. Live programming
that
perhaps was
not
previously
regarded as right for core content
on premium-level channels is now
being shown - with the upshot being
that new sports and other areas of
content are being opened up to and
being introduced
to mainstream
audiences. "
their
Julien Signes
SVP and GM of Video Network
Simon Brydon
Snr Director of Security Business
Development at Synamedia
" 2022 was all about how the future
of live sports streaming would play
out. We've been keeping an eye
on the likes of Apple and Amazon
Prime Video
as
they
experiment
with strategic rights buys in certain
markets, while Netflix has also gone
on record warming to the idea of
offering live sports. But this learning
phase has to be quick, so in 2023
we'll see whether these streaming
giants decide to go big or go home.
Sports streaming at scale is not
for the faint hearted, and achieving
profitability
is no mean feat given
the cost of sports rights. Although
on paper it sounds like a challenge
suited for big streamers with deep
pockets, they really don't like its
territory-by-territory model.
Whether you are watching a live
event on a big screen outside the
stadium or in a bar with others, you
expect a premium experience and
pin sharp quality. Fan zones are not
just limited to popular sports - think
Eurovision Song Contest and Last
Night at the Proms with all those
sequins and pomp in glorious detail.
That's why we believe fan zones
will drive the adoption of 8K for their
big screens. We first demonstrated
live sports
streaming in 8K with
BT in early 2022 and, through our
discussions with operators, we all
have high expectations for the next
12-24 months.
The fan event experience is about
to get an overhaul
too. Imagine a
£100 match ticket has a QR code
with an offer to download an app to
use in-stadium with a bunch of fun
Grigory Mindlin
General Manager of
Broadcast at disguise
" In the past
for our
Ross Video's Spidercam
features such as watching the game
from a different part of the stadium,
replaying a tackle, keeping an eye
on a rivals' match, or placing a bet.
Meanwhile, F1 fans could view the
track from a drone or drop into a car
for the driver's view.
The infrastructure needed includes
5G, WiFi, CDN with WebRTC support,
and support
within a streaming service.
8K will
also
metaverse as sports
experimenting there. "
augmented fan viewing experience
and
underpin
the
brands start
for multiple latencies
The
year, extended
reality and real-time graphics have
become increasingly
broadcasters
Eurosport,
important
TV experience, as major
such as
iTV and NBC have started to adopt
these new innovative techniques to
deliver engaging sports
broadcast
productions, with disguise as the
heart of their workflow.
Earlier this year, we were proud
to enhance our production toolkit
with the introduction of our Porta
cloud-native control
broadcast
graphics
and
high-performance render hardware.
Together they will allow broadcasters
to start using Unreal Engine in all
aspects
of
graphics
generation,
whether it's a ticker, AR graphic or a
high-fidelity immersive environment
and easily control them from the
disguise workflow.
Over the next few years I would
expect to see all graphics rendered
in the cloud and on demand. With
the increasing use of AR graphics and
more broadcast platforms emerging,
they will
each viewer based on the viewer's
preferences. "
Peter Abecassis
Sr. Product Marketing
Manager at Grass Valley
" As the cost of premier sporting
rights
event
broadcast
media companies
increases,
are looking to
maximise the use of these rights
to reach as many
audiences as
possible. This involves versioning
the event for multiple audiences,
whether that's
different
languages
distribution in
and
or by reaching out to different
system for
our px
also be customised for
regions
http://www.inbroadcast.com https://inbroadcast.com/news/ross-video-confirms-deal-to-acquire-spidercam
InBroadcast - InReview 2022

Table of Contents for the Digital Edition of InBroadcast - InReview 2022
