InBroadcast - InReview 2022 - 21

www.inbroadcast.com | Vol: 12 - Issue 12 | InReview 2022
21
InStudio
Sports streaming battle is joined cont'd...
demographics
through different
commentators, or different platforms.
A primary example of this is by
introducing sports to audiences in
different
football
European football in the US.
In addition, creating extra content
using highlight
reels
the
live
event
and
fan
reactions for social media is key
to extending the reach beyond
just
itself. Many
geographies: American
broadcast in Europe, or
demographics are only consuming
live events in shortened formats or
on social platforms and getting these
packages prepared in real-time keeps
engagement high.
GV Playout X allows rights holders
to quickly spin up new channels.
This gives them the flexibility to try
out new markets and do special
broadcasts without a huge upfront
investment. Based on AMPP, this
cloud-based solution doesn't only
mean it can be spun up
quickly and operated from
anywhere. When working
with other AMPP solutions
like Elastic Recorder X for
ingest, LiveTouch X for replay,
and Framelight X for editing
and
asset
automated
workflows
reels
is
and
management,
can
easily be built to create
highlight
them on social media while
the event
still
taking
place. Innovative solutions
to repurposing live content
Grass Valley: creating extra content for
social media is key to extending the
reach beyond just the live event itself
share
for multiple audiences will help the
media industry increase the return
they get on today's broadcast rights. "
Gabriel Baños
CEO of Flowics,
part of the Vizrt Group
" To keep up with the frenetic
pace of live sports production and
control costs at the same time, more
and more sports broadcasters and
production companies have been
turning to SaaS-based solutions for
their graphics. Cloud-native graphics
creation simplifies
the overall
production workflow and reduces
equipment and travel costs. Through
a platform like Flowics, broadcasters
can streamline live productions
and engage fans with interactive
experiences for venues, live streams,
broadcasts, and digital properties.
We expect the use of cloud-based
production to intensify
graphics
in 2023. Not only is it the perfect
complement
to the cloud-based
workflows that are becoming more
common in broadcast
facilities
today, but it simplifies the process
and makes it more efficient. Among
Marshall CV568 Lights The Lamp for
Harvard University Ice Hockey
Miniature POV Camera with Global Shutter and
Genlock Sync keeps fast paced puck action in focus...
A
s one of the oldest and most
storied programs in all of college
hockey, the Harvard
University
men's ice hockey team draws big
crowds, not only in person but also
via streaming on ESPN+ and on
linear broadcast partner NESN (New
England Sports Network). In order
to capture all of the exciting action
and provide in-depth angles and
perspectives, the university has come
to rely on a selection of POV cameras,
including the recently acquired CV568
Miniature Global Shutter Camera with
Genlock from Marshall Electronics.
The university
has been using
Marshall cameras for a long time and
continues to employ the company's
cameras whenever possible. " We
started
out
with one Marshall
camera, but the problem with getting
one Marshall camera is that you
immediately realize it's not nearly
enough, so you get a second one, "
says Imry Halevi, Associate Director
of Athletics at Harvard. " When we
received the second one, it quickly
became evident that we needed four
and so on. We continue to add more
Marshall cameras and have been
finding more ways to use them for our
sports teams; they have been really
great. "
Harvard recently added the new
CV568 from Marshall to its inventory.
As its production quality improves,
the university is always looking for
cameras that can match that level
of sophistication. The CV568 POV
camera offers an impressive 1/1.8 "
Global Shutter 3.2MP sensor and 25
percent larger pixel size, for ultrafast,
low latency capture even in
challenging light environments. The
inclusion of Genlock (tri-level signalsync)
offers quick switching between
camera perspectives in fast paced
action, ideal for capturing gameplay.
For Harvard, the CV568 is used
as a goal cam to show images of
the puck as it crosses the goal
line or not. According to Halevi,
" We have placed the CV568 on
the glass behind one of the goals
in our rink for our broadcasts.
It
is part of our review system for
the officials to verify if there was a
goal or not. It's been clearer and
sharper than anything we have ever
had behind the goal in the past.
The difference was
immediately
noticeable. "
In order to successfully place the
CV568 in its proper location, Halevi
uses a Manfrotto Magic Arm with
a clamp on one side and a camera
plate on the other. The Magic Arm
is attached to the beam that is right
behind the net with the camera
pointed out to the goal, providing a
clear line of sight.
" The quality and the global shutter
of the CV568 have been amazing, "
adds Halevi. " The lens and sensor
quality are as good as the rest of our
cameras. The newer technology is
showing a difference when it comes
to a fast-moving puck type scenario.
It provides another high-quality angle
for a fraction of the cost of a large
professional broadcast camera. The
CV568 has been a wonderful addition
to our collection and we plan to use it
for track and field as well. I also hope
to acquire more CV568s in the near
future. "
In addition to the CV568 being used
for hockey, Harvard Athletics also
employs Marshall's
CV300-series
and other CV500-series POV cameras
at various sporting events including
basketball, track and field and an
array of water sports such as water
polo, swimming and diving.
https://marshall-usa.com
Gabriel Baños, CEO of Flowics
the many
benefits,
SaaS-based
graphics tools offer flexibility, easy
collaboration, and
easy
graphics
versioning. Because everything
happens in the cloud, there's no
need to ship or rent equipment. And
broadcasters get access to a larger
talent pool
while lowering travel
expenses.
Speaking of talent, working in the
cloud creates better work-life balance
for production crews, who are on the
road nonstop throughout a typical
sports season. Being able to create
and operate graphics in the cloud
means they can stay home and work
remotely instead. "
http://www.inbroadcast.com https://inbroadcast.com/news/marshall-cv568-lights-the-lamp-for-harvard-university-ice-hockey https://inbroadcast.com/news/marshall-cv568-lights-the-lamp-for-harvard-university-ice-hockey https://inbroadcast.com/news/marshall-cv568-lights-the-lamp-for-harvard-university-ice-hockey https://inbroadcast.com/news/marshall-cv568-lights-the-lamp-for-harvard-university-ice-hockey https://www.marshall-usa.com
InBroadcast - InReview 2022

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