InBroadcast - InReview 2022 - 22

22
www.inbroadcast.com | Vol: 12 - Issue 12 | InReview 2022
InStudio
Cost efficiency and sustainability
take centre stage as live sports
broadcasting evolves
By Ophir Zardok, Director of Sports Solutions & Business Strategy, LiveU.
T
here is a lot to be optimistic
about in the world
of
live
sports broadcasting and much of
the broadcast
innovation being
showcased at the 2022 world football
tournament in Qatar is a case in point.
However, we have already witnessed
widespread post-pandemic financial
challenges
across
economists
the
sports
industry and there will undoubtedly
be turbulent times ahead for many
as
GDP downturn in 2023. The gloomy
economic outlook also comes at a
time of " climate emergency " with
the United
Nations
predict a global
cables as well as over 20 people on
site.
The 2022/23 competition saw BT
Sport produce the first match fully in
the cloud as a proof-of-concept (PoC),
showcasing the future roadmap for
live football production as well as the
possibility of significantly reducing
sustainability footprints.
LiveU's IP bonding solutions were
Environment
Programme (UNEP) warning that,
" The world is far from securing a
global temperature rise to below 2°C
as promised in the Paris Agreement " .
Sports industry evolution
accelerated by the pandemic
Given the prevailing winds,
operating
in a cost
environmentally
efficient and
sustainable way
have now become the top priorities
for most senior executives in sport.
The good news is that the pandemic
accelerated this transition for the live
sports broadcasting sector as many
sports
rights holders had already
invested to build their capabilities in
IP / wireless video transmission and
remote production.
As sports broadcasting takes on
these two important
challenges,
LiveU is
empowering key
stakeholders across the ecosystem to
evolve with its technology.
Sports rights holders discover the
benefits of IP video transmission
and remote production
BT Sport produce the first UEFA
club match fully in the cloud
The UEFA Youth League is an annual
club football competition organised
by the Union of European Football
Associations
normally deploy
cameras, an
OB truck, and a supporting vehicle
containing equipment
(UEFA). Matches
six
such as
cameras, tripods, microphones and
Reducing cost and increasing
sustainability via a hybrid delivery
of live sports video with SES
While IP distribution is on the rise,
distribution
satellite
connectivity
still
solutions,
used to transmit the live signals into
a public cloud environment via a mix
of 5G and fixed broadband. A full
cloud-based remote production was
done using Vizrt and programme
feeds were sent to a master control
room and UEFA broadcast partners.
Guy-Laurent
Marketing
Director,
Epstein, UEFA
who
also
highlighted a similar PoC delivered
in Germany by BT Sport and RTL
was quoted on UEFA's website as
saying, " The broadcasting industry
is in the midst of a transition period,
moving from traditional broadcasting
technology to IP (Internet Protocol
address),
also
providing
great
opportunities to re-design workflows
for remote and cloud productions.
These changes come with greater
attention to sustainability concerns
and UEFA is delighted to work with
visionary TV partners such as BT and
RTL, who are bringing innovative and
sustainable technologies
competitions. "
to UEFA
access
to the most
reliable and
cost-effective creation and delivery
of live video to the widest audience
- combining satellite, fibre, IP and
cellular capabilities.
One of the first customers, Oranda
the
Singapore,
recently
deployed
joint solution for live broadcasts of
sports climbing in Korea to viewers
across EMEA, the Americas
Asia using LiveU's
and
with
SES's
satellite
portable units
distribution.
The solution not only
on-site production footprint
reduces the
but
also delivers a highly cost-effective
solution for all sports tiers for greater
fan engagement while maintaining
robust
broadcast-quality
coverage and back-up.
International Ski Mountaineering
Federation climbing higher
with IP distribution
At
the International
remains
critical to many broadcasters across
the world. SES, the leader in global
content
and LiveU partnered to offer an
innovative end-to-end
solution
for live
video contribution and
distribution combined with premium
content
aggregation.
partnership, customers
broadcast
Through the
looking to
live sports, news
and
other events from stadiums, sports
facilities and remote sites now have
live
While not without its challenges,
the PoC proved that even in remote
locations,
networks
where
local
are not always
reliable IP distribution can be
achieved. Eurovision Sport
is now
able to deliver 100% cloud-based
production solutions opening up
the possibility
to distribute feeds
to multiple takers and deliver all
of this in a more environmentally
sustainable and cost efficient way.
Future-proofing live
sports broadcasting
The sports industry is not immune
climate emergency
to the current
and
offer a wider
Ski
Mountaineering Federation (ISMF)
World Cup Finals held in France in
April 2022, Eurovision Sport, with
the support of LiveU, delivered a
PoC
designed
to test
through the
impending global
range
of
economic
downturn and while IP distribution
and
remote production solutions
benefits,
they are exceptionally well placed
to specifically
support a shift
towards greater cost efficiency and
environmental sustainability for live
sports broadcasting.
Research suggests that leveraging
innovative
contribution, production and
distribution solutions
cloud. The project is helping ISMF
to develop its
future production
capabilities which will contribute to
the long-term goal of transforming
the little-known sport
of
ski
mountaineering into an Olympic
discipline by 2026.
remote live production can reduce
carbon footprints
significantly
in
comparison to a traditional outside
broadcast workflow and the use
cases highlighted above underline
the potential for cloud and remote
production workflows
to reduce
costs as well as free up broadcast
resources
to focus on content
innovation.
https://www.liveu.tv
internet
stable,
http://www.inbroadcast.com https://www.liveu.tv https://www.liveu.tv https://www.liveu.tv https://www.liveu.tv
InBroadcast - InReview 2022

Table of Contents for the Digital Edition of InBroadcast - InReview 2022
