InBroadcast - January 2023 - 31

www.inbroadcast.com | Vol: 13 - Issue 1 | January 2023
31
InStudio
Sony launches Europe's first virtual
production studio with Crystal LED
technology
Unique state-of-the-art technology for international
film and audiovisual production is installed in France...
S
ony has joined forces with Plateau
Virtuel (virtual production studio,
subsidiary of the Novelty-MagnumDushow
Group) and Studios
de
France (the leading set provider for
broadcasting in France) to create the
first virtual studio with a 90m² Sony
Crystal LED B-series screen (18m wide
x 5m high) in Seine Saint Denis, north
of Paris, France.
This unique project will
image quality
unrivalled
producers
deliver
for
and
is
cinematographers
alike, as Sony Crystal LED display
technology
combined with the
VENICE camera capture technology.
" Our
virtual
production offering
offers a unique image quality,
unmatched to date. We are delighted
to open, with Plateau Virtuel and
Studios de France, the first studio
in Europe that will host
creators
and productions using Crystal LED
technology on a wall of exceptional
dimensions, " commented
Sales
Fabien
Pisano,
Director, Media
Solutions, Sony Europe.
90m² of state-of-the-art technology
In a 700m² set in the Studios de
Lendit near Paris, stands the first
European Sony's 90m² Crystal LED
screen intended for quality virtual
production on an international
scale. This curved screen measuring
18 meters wide and 5 meters high,
is composed of 450 " assortments "
each including a combination of 8
LED modules.
Sony's
allows
contrast
for a very
Crystal LED technology
high
ratio, a very thin
pitch (1.5mm vs. 2.6mm the
current market
standard)
even with a curved screen,
and the best reproduction of
details and movements.
" It's a screen that took 15
days to assemble, working
with the Sony teams. Most
studio screens are placed
on the ground, for us it was
important
to have a suspended
structure in order to be able to slide
floors underneath, be they LED or
other kind of floors. We also have
an LED ceiling that allows us to do
integration if necessary, " says Bruno
Corsini, Technical Director of Plateau
Virtuel.
Plateau Virtuel is positioned as a
market leader thanks to the cuttingedge
technology used in the studio.
The Sony Crystal LED/VENICE
tandem, for high-end services
" The project was born after filming
a campaign for the European Space
Agency in virtual production using
the VENICE camera. The production
was good but Plateau Virtuel wanted
to go even further, that's where the
discussion began. How to take virtual
production to a higher level in terms
of reproduction but also in terms of
quality on set? " says Fabien Pisano,
Sales Director, Media Solutions, Sony
Europe.
With the Crystal
LED/VENICE
technology tandem, Sony offers the
best possible combination for image
quality. In addition to the ability to
bring the camera very close to the
screen without a moiré effect, and
the consistency of the color spaces of
capture (VENICE) and display (Crystal
LED), this
combination is widely
acclaimed by all market experts and
industry professionals.
" We are the only company in the
to supply LED panels and
world
cinema cameras. We know each
technical
specification and know
how to best use it. In order to
maximize the potential of these two
solutions, the engineering teams
developed and designed each of
them in close collaboration, " adds
Yasuharu Nomura, General Manager,
VP Business
Department,
Corporation.
" In all
the exchanges
Sony
with
Sony, we gave them very precise
specifications. And during the tests
we were able to do, we worked
directly with Sony technicians both
on the hardware and the software.
They accompanied us on many tests.
Today, we have developed a whole
synchronization system with the
Sony VENICE camera, " says Bruno
Corsini, Technical Director of Plateau
Virtuel.
A " laboratory " studio for
future looking productions
This brand-new studio,
also
said Igor Tregarot, Deputy General
Manager, AMP Visual TV, which owns
Studios de France.
A lasting relationship between
3 important players
This
tripartite project
brings
together three major industry players:
The creator: Plateau Virtuel, a
subsidiary of the Novelty-MagnumDushow
Group (first event production
group in France);
The space provider: Studios de
France, the brand dedicated to setbased
broadcasting, part
of the
AMP Visual TV Group (leader in live
production in France);
Technology
and
equipment
supplier: Sony.
The collaboration between Plateau
intended
for premium film and audiovisual
production, is
support
intended
opening up new possibilities
to
television production,
for
Studios de France.
" Our idea was this " lab platform "
or the ability to be able to respond to
all types of requests. It is this
technical
curiosity
Virtuel and Studios de France has
been active for many years and is
based on total trust and the use of
the full range of Sony equipment and
technological innovations.
" Sony
operates
is a true partner, who
beyond
customer-supplier relationship.
On such technological
requiring constant
projects,
R&D, a
that has
also made the success of our
company. And if in addition
we associate with this " lab "
side a brand like Sony and
partners like Plateau Virtuel,
we bring in a unique dynamic
and we hope to have positive
outcomes. We have already
some, if only
in
satisfaction of the first users, "
collaborative and regular relationship
with the manufacturer is essential,
we are in a constructive and winning
relationship, this came to life when
we carried out the installation with
the technical teams and engineers of
Sony, " says Thomas Menguy, General
Delegate, Plateau Virtuel.
The studio launch on February 12th,
terms of
in Seine Saint Denis, just north of
Paris, will be followed by technical
workshops on February 16 and March
30.
https://pro.sony
the traditional
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InBroadcast - January 2023

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