InBroadcast - January 2023 - 48

48
www.inbroadcast.com | Vol: 13 - Issue 1 | January 2023
InForm
Systems Integration - Strength in depth cont'd...
Designing and
implementing
good technology solutions that are
sustainable and cost-effective to run
is becoming ever more critical.
At dB Broadcast we continue
the evolution of our design and
implementation tools to be more
efficient
the
and
configuration
consistent
of
IP
with
systems,
thus enabling our workforce and
ultimately our clients to achieve more
with the resources available. But also
to provide detailed analysis of power,
heat and ongoing revenue elements
and making this intrinsically part
of the design process
to ensure
clients receive the best overall cost
of ownership for the systems we are
delivering.
Supply chains remain in a state
of flux and whilst many vendors are
predicting that through 2023 things
will improve, we are not out of the
woods yet. Unfortunately, we suspect
there are still likely to be casualties
of the global supply issues we are
facing, so being mindful of the overall
health of vendors and hardware
delivery times is critical to the timely
completion of projects.
Rob Adams
Worldwide Sales
Director, TSL
We will see an
ongoing focus
on sustainability,
for example with
auditing and
management
improved
advertising spend will decrease. As
this recession bites the market will
seek out more affordable solutions.
This will be at odds to supply chain
pressures that will continue to bring
uncertainty
to product
their technology
availabilty
and purchase price volatility. Those
things will
drive vendors to focus
innovation. At
the same time, some broadcasters
will simply opt to maintain existing
assets.
TSL's user interfaces across audio,
control and power centre around a
highly intuitive user experience (UX)
and allow configuration and control
from remote positions. We have also
already successfully deployed many
of our control solutions in the cloud.
Our new, award-winning control
solution X-Connect interfaces
existing
SDI infrastructure with
ST-2110/2022 IP workflows. Our
affordable and
proven control
solutions enable dynamic content
insertion typically via SCTE for both
traditional broadcast and streamed
content and 2023 also sees
the
launch of our new intelligent
networked power distribution unit
and our new MPA1-MIX-NET-V-1 AoIP
audio monitor which comes complete
with a comprehensive webpage and
SNMP support, allowing remote
configuration and control.
needed
capital
to save
power consumption. This can result
in increased uptime, decreased costs
and
cycles. Productivity
will
remain.
This might be partly
addressed by the implementation
of centralised resources that enable
remote production and/or home
working by a distributed workforce.
We expect to see an increasing
demand for bridging technologies
that
enable hybrid workflows
to
interface new IP solutions to augment
existing baseband
infrastructure.
Linked to that is the accelerating
trend
of
audiences
migrating to
consume content that is streamed
to all
demographics. Increasingly
that content will be provided and
monetised by the content creators
and decreasingly so by broadcasters
and rights holders.
Finally, as has been the case in
the past two recessions it's
investment
concerns
John Roche
Managing Director,
Creative Technology (Ireland)
We are in the
middle of an exciting
period of broadcast
innovation which
is developing from
within the corporate
market. To meet
their evolving needs, corporations
are creating a whole new world of
broadcast
infrastructure, which
sees the convergence of traditional
broadcast
technologies
and
IT.
Companies like LinkedIn, Accenture,
Ernst & Young, PWC and Microsoft
are dedicating a lot of resources
to creating
the
utilising centralised
infrastructure and
production
to send content to their facilities
around the world. In many ways,
corporations
broadcast
are rewriting the
rulebook: traditional
likely
broadcast racks are sitting side-byside
with IT racks, and signal flows
and cable runs are being re-defined.
The standard
Accenture
The standard for high-end broadcast content in the corporate market is astounding,
says John Roche, of Creative Technology
Pitt Studios
broadcast content in the corporate
market
is astounding.
is
evolution, the required skillset
also changing. Professional
equipment
these needs, broadcast
IT
and
AV
grade
being used, and
there's more involvement than ever
from IT departments.
To support
engineers
from Creative Technology's Systems
Integration division are training
corporate
engineers,
accelerating this
process. We're
finding the skillsets we have within
NEP Group, which includes CT's
Systems Integration division and
NEP's Integrated Solutions, are more
valuable than ever.
Economically, it makes a lot of
sense for corporations to have the
resources and expertise to produce
their own broadcast quality content.
This
not only has
savings on external
but
potential
cost
allows for more flexibility
studio fees,
in
scheduling and the convenience
of being able to make last minute
changes.
Backed by NEP Group's
for high-end
Christoffer Kay
COO, Dan Technologies
A lot of operational
and
technical
innovation took
place across
the
media market during
the coronavirus
lockdown.
We are seeing a strong resurgence
investment
of
in
every
corporate broadcast
With this
is
needs. One
example of this is the ability to utilise
NEP's global buying power, which
can help mitigate many of the supply
chain issues seen today. Combining
global
resources
with industryleading
engineering experience
and expertise delivers the solutions
to make it happen for our clients,
anywhere, anytime and in any way
they need to work.
category
global
resources, CT's Systems Integration
division is in an advantageous
position to support these new world
from broadcast right through to the
educational, corporate, live-events
and multimedia sectors. Customers
are increasingly asking us to help
build scalable businesses with the
flexibility and agility to meet evolving
viewing behaviour.
An associated need they are
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