InBroadcast - February 2023 - 26

26
www.inbroadcast.com | Vol: 13 - Issue 2 | February 2023
InStudio
The real value of LiveU's flexible
and dynamic ecosystem
By Ronen Artman, VP of Marketing, LiveU.
I
t's absolutely clear that financial
pressures are front and centre for
many of us around the world with
inflation causing significant problems
alongside the rise in energy prices.
In conversation with customers,
this has become even clearer to us
as we move through 2023. There's
the additional
challenge of everincreasing
competition for viewers
right across the market, viewers who
demand high-quality content to be
available where and when they want
it, often quickly as well. So how does
IP bonding, cloud workflows and
LiveU's
evolving ecosystem help
customers achieve all they want now,
at a realistic price point, while also
being ready for the future?
LiveU has
always
possible to capture. Our ecosystem
lends
itself
to these sustainable
remote production workflows
and we're constantly evolving our
solutions to keep this central to what
we do.
There are two sides to the value
coin: one is, of course, the reduction
in cost and OPEX and CAPEX options;
the second is empowering customers
to maximise the quality and amount
of
footage
captured
in
order
to
increase monetisation, be that via
subscriber
coverage
growth, advertising, or
a combination thereof. Even more
fundamentally, our technology
facilitates
been about
thinking innovatively, disrupting
the market with our IP bonding
solutions. As was immediately clear,
our field units massively increased
the amount of content that could be
captured, providing the flexibility
and dynamism traditional methods
lacked. Combined with the cost
effectiveness, the value proposition
was clear from the outset.
The evolution of remote production
(REMI) continues, with our products
and services fundamentally suited
given their untethered nature, and
it's at the heart of what we do. With
LiveU, customers can reduce costs
and produce reliable high-quality
live events from a centralised studio
control
room instead
of
on-site
production and/or satellite trucks.
It allows people to think and work
differently, further enhancing the
dynamic nature of a production and
further extending the reach of what's
of events and sports
that it was previously
simply uneconomic to
do. In addition, there's
the key point that our
customers know that
our technology
will
work, even in extremis,
with premium quality
output, wherever they
may be. This is down
to our LiveU Reliable
Transport™
(LRT™
technology.
This
is
made
recently
Martin Pettit,
is the biggest and best
technical
revolution I have experienced. It has
never been easier
to make interesting
and
informative live
broadcasts. LiveU
allows
choice of
)
a point
by
Senior
Cameraman, ITV Good
Morning Britain, when
talking about the Qatar
football
tournament.
He said, " I have been
a cameraman doing
live TV for the last 40
years covering a whole
range of genres and broadcasting
live from amazing locations. LiveU
location, creativity and
storytelling to take
centre stage rather
than be constrained
by signal and cabling
logistics. In Qatar,
thanks to LiveU, I was
able to broadcast from
anywhere we
chose.
This not only included
easy locations like the
main Souk or Corniche,
but
for
ITV's
LiveU Matrix in use at ENEX (European News Exchange)
other
and
critical
stakeholders
resiliency
live video
around
the globe - inside or outside your
organisation. It
provides missionfor
high-quality
distribution. Customers
can manage an exponential number
of live feeds and share them with a
global audience.
Another prime example is
our
recent introduction of LiveU Ingest.
This is an automatic recording and
story metadata tagging solution for
live video. Powered by the LiveU
cloud video platform, LiveU Ingest
allows user to process video faster
while significantly cutting production
costs. Automation tools
speed
up this
also potentially
difficult ones on the
Persian Sea. All our
broadcasts
Good Morning Britain
for the whole of our
coverage of the World
Cup went off without
the slightest technical
issue. "
Of
course, it's no longer only
about our field units; it's also about
our customers' move to the cloud,
creating end-to-end
that
the
create efficiencies
virtual world
workflows
across
while removing
physical constraints. LiveU Matrix is
a good example. Trusted by leading
broadcasters and content providers
worldwide, it's
cloud
our next-gen IP
video
LiveU Ingest
distribution platform,
which allows users to share and
receive high-quality, low-latency live
feeds with, and from, broadcasters
process and enable the
reallocation of human resources. It
automatically
records
every piece
of live content while applying the
respective metadata generated by the
NRCS (Newsroom Computer System).
Storage costs are reduced because
content
is
filtered
and
trimmed
before being transferred to the MAM
(media asset management) system,
ensuring that only relevant content is
moved. With all video feeds instantly
accessible over a cloud web portal,
field crews and production teams can
view, trim, download, and publish the
assets online from anywhere.
These are just a few examples of
how we're always working to provide
maximum value solutions
right
across the market, evolving as we go
but never forgetting what underpins
what we do. We also offer more direct
support via our SmartData and LiveU
360° payment plans.
https://www.liveu.tv
http://www.inbroadcast.com https://www.liveu.tv https://www.liveu.tv https://www.liveu.tv/products/share/matrix https://www.liveu.tv/company/press-releases/liveu-reports-massive-growth-in-usage-at-qatar-22 https://www.liveu.tv/products/connect/smartdata https://get.liveu.tv/liveu-360 https://www.liveu.tv/products/manage/ingest https://www.liveu.tv
InBroadcast - February 2023

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