InBroadcast - March 2023 - 10

10
www.inbroadcast.com | Vol: 13 - Issue 3 | March 2023
InNews
swXtch.io Joins
AWS Marketplace
Channel Program
S
wXtch.io LLC has announced an
agreement with Amazon Web
Services (AWS) to deliver its highperformance
multicast
in the AWS Cloud
networks
for the first
time. swXtch.io also joins the AWS
Marketplace Channel Program as a
Software partner, and its cloud-native
software solution, cloudSwXtch,
is
Marketplace.
As
part
of
swXtch.io has
this
completed
agreement,
the
Foundational Technical Review (FTR)
of cloudSwXtch to accelerate AWS
engagement. The AWS FTR reviews
AWS Partner products and solutions
against a specific set of requirements
around
security, reliability, and
operational excellence to ensure the
highest quality and risk mitigation.
swXtch.io formally
debuted
cloudSwXtch at IBC2022 for media
and broadcasting companies and
shortly
global
thereafter followed with a
launch across
including
financial services, government, and
industrials.
cloudSwXtch is a virtual overlay
network that adds feature rich, highperformance
networking to cloud
or edge deployments at the simple
touch of a button with no code
changes
cloudSwXtch enables multicast
to existing applications.
in
on-prem-to-cloud and cloud-to-cloud
environments, helping companies
scale without limitation and with submillisecond
provides
many
Brightcove launches 'Ad Monetization' service
B
rightcove, the world's most
trusted streaming technology
company, has
announced
the launch of Brightcove Ad
Monetization, a new bespoke
service designed
for media
latency. cloudSwXtch
of the advanced
features not previously available on
cloud networks including multicast,
broadcast, ground-to-cloud bridging,
network path redundancy and more.
" We are excited to work as a
Software partner with Amazon Web
Services to better serve the needs of
their customers and the thousands
of global enterprises that need to
leverage the power of the cloud, "
said Brent Yates, CTO of swXtch.
io. " Companies need to harness
and
store data and they
need
immediate access to it. cloudSwXtch
is the perfect solution to help them
optimize their IT infrastructure,
lower costs, and improve business
performance. "
companies to better monetize
their content. To supplement the
service, the company also created
a new global advertising operations
team to support media organizations
and help them maximize their
advertising strategy and revenue.
" Advertising-supported
streaming
is a fast-growing, multi-billion-dollar
business we have supported for
many years, " said Marc DeBevoise,
CEO of Brightcove. " As a valued
partner to our media customers,
Brightcove Ad Monetization extends
our commitment to providing them
with the best products and services
to
power
their
video
content,
optimize their advertising strategy,
and now - for the first time - truly
drive and maximize their advertising
revenue. "
Brightcove Ad Monetization builds
on Brightcove's recently announced
strategic partnership with Magnite,
capabilities
iOS, Android
TV
that
the world's largest independent sellside
advertising platform. Through
the integration of Magnite and
SpringServe, Brightcove now offers
an advertising monetization service
with end-to-end solutions for media
companies
to generate additional
revenue from their advertising
strategy.
Brightcove Ad Monetization will
help media companies
realize
maximum, measurable returns
on advertising with actionable
insights. The solution supports the
monetization of live and video-ondemand
(VOD) content with improved
yield optimization to fill unsold ad
inventory
and
It
includes
increase revenue.
insertion (CSAI) and
client-side advertising
server-side
advertising insertion (SSAI)
for web players,
and
commercial
multiple industries
FOR-A upgrades news
production studio for PBC
F
OR-A, a cutting-edge
broadcast
technology
video
company
backed by more than 50 years'
experience, has supplied a powerful
HVS-2000 3 M/E production switcher
to the news studio of the Palestine
Broadcasting Corporation. Replacing
a life-expired switcher from another
manufacturer, this contract means
that the news studio now has the
same switcher as the broadcaster's
three production studios.
This is the latest deal in a longnow
available in the AWS
term relationship between FOR-A
and
PBC.
The
three
production
studios were equipped in 2016,
and following that FOR-A delivered
15 flyaway kits including the HVS100
switcher and ClassX graphics.
Despite the strong relationship, the
requirement for the news studio was
subject to an international tender, in
which FOR-A succeeded by offering
a superior technical and commercial
proposition.
" The HVS-2000 switchers in our
production studios have performed
well
operators
over many
are
very
with their layout
and
advanced
years, and our
comfortable
functionality, " said Alnaser Albaba
Engineering General Manager at PBC.
" To be completely
transparent we
looked at all the suitable switchers
on the market, and FOR-A was able
to offer us the best deal for the best
switcher. "
Mohammed Abu Ziyadeh, FOR-A
Regional Manager for the Middle
East and Africa, added " We are really
pleased to be able to continue our
long working relationship with PBC.
Despite the challenges they face,
their facilities and operations
first class, and it is good that our
are
switchers and other products sit at
the heart of what they do. "
The FOR-A HVS-2000 is a powerful,
production switcher,
full-featured
capable of up to 48 inputs. The 2M/E
switcher can be expanded to 3M/E,
and offers 7 M/E capability with its
unique features.
In the news studio, users like PBC
can use the M/Es to feed in-vision
displays on the newsroom studio
floor to provide a rich environment.
The PBC switchers are currently HD,
but the system can be upgraded to 4k
HDR if required.
connected
platforms. Brightcove Ad
Monetization also seamlessly
integrates into independent and
existing
advertising
servers,
including Google Ad Manager
and FreeWheel.
Companies
utilize the
service will benefit from the expertise
of
Brightcove and receive direct
support from its newly established
global
advertising operations
team. Under the leadership of
David
Beck, Chief
Strategy
and
Corporate Development Officer, the
new team will consult directly with
clients to optimize their advertising
strategy, budget and content. From
onboarding to implementation
and refining the strategy, the team
will
tap into its deep insights and
expertise to help customers every
step of the way, no matter where they
are on their advertising journey.
Beck has appointed Michael Dorf
as the first Vice President of Global
Ad Operations to build the team and
help media companies
monetize
their content.
http://www.inbroadcast.com https://inbroadcast.com/news/for-a-upgrades-news-production-studio-for-pbc https://inbroadcast.com/news/swxtch.io-joins-aws-marketplace-channel-program http://www.swXtch.io https://inbroadcast.com/news/swxtch.io-joins-aws-marketplace-channel-program https://inbroadcast.com/news/for-a-upgrades-news-production-studio-for-pbc http://www.wXtch.io http://www.swXtch.io http://www.swXtch.io http://www.swXtch.io https://inbroadcast.com/news/brightcove-launches-ad-monetization-service-for-media-clients https://inbroadcast.com/news/brightcove-launches-ad-monetization-service-for-media-clients
InBroadcast - March 2023

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