InBroadcast - March 2023 - 48

48
www.inbroadcast.com | Vol: 13 - Issue 3 | March 2023
InMedia
How predictive analytics is transforming
the media supply chain
With Eric Toulain, Director of Product Management at Ateliere Creative Technologies...
T
he only tools we had for effective
business planning in the predigital,
pre-cloud era were historical
data (usually unstructured, or in many
cases, on paper) and gut instinct.
But now that so much business
activity
is digitised and structured,
we have far more information at hand
to make better-informed predictions
about market conditions and arm
ourselves for the best response.
It's no secret
science of data analytics is being
widely
applied
what's happened in the past and
what's happening right now to give
you the clearest possible picture of
what's to come, to help you answer
and make better informed decisions
on how your business should react
and adapt.
Might costs increase in the near
term? Do you have enough defects
and failures to justify the investment
in actioning them? Would
that the art and
to customer
preferences - it's what businesses
like Amazon and Netflix were built on,
after all. Today, streaming services
and broadcasters are using it to make
extremely precise decisions about
what content to make or buy.
But it might surprise you how far
back in the content supply chain
media industry
analytics
can be
applied. Data analytics can enable
you to measure content
supply
chain volume and performance on a
minute-by-minute basis, aggregating
processing events from acquisition
to distribution through a single data
store. These insights are presented
in an easy-to-follow dashboard that
gives you a precise view of your
content operations.
Data analytics and you
When you figure out how many
people are likely to watch or buy
versus the cost of storing, actioning
and delivering the asset, you get very
clear metrics around your ROI.
Ateliere's data analytics tools give
you an at-a-glance view of the data
processed
through
your content
operations based on very particular
and industry-relevant KPIs.
Beginning with the production
or acquisition of an asset, the
platform will watch each processing
event, providing you with detailed
information about the asset's journey
through your media supply chain.
The result is a contextualised window
into your workflow, helping you
isolate inefficiencies.
For example, the system might
reveal a higher than usual number
of defects or failed events with a
certain partner. It could also help
figures justify a provider giving you
a better rate? Should you request
more budget
for later-generation
transcoding technology?
They're just some of the questions
predictive analytics
in Ateliere
Connect will answer, and there's
no better transparency
save on storage by identifying assets
you can archive because they're not
processed as often as you thought.
Data analytics and Ateliere
Our tools watch every event in your
content workflow, collecting and
synthesising them all in a central
data warehouse where they are
packaged
into easy-to-understand
results in Amazon Quicksight. Your
dashboard gives you visibility into
titles processed, delivered, rejected
and more.
The platform includes a host of KPIs
to complete the picture including;
* How many
titles
you've
processed.
* How many hours (tracked to the
content minute) of media have been
ingested, packaged, transcoded and
quality checked, in total or across
a specified period and with partner
video quality (SD, UHD, etc.) and the
delivery status included.
* Total data delivered, in total or
across a specified period and further
broken down by provider and delivery
status.
The system can then generate the
reports
type,
necessary
event
that
per
list
status,
every
quality,
technical spec and provider to a very
granular level.
You can set email alerts to notify
you of specific events or thresholds
reached, a critical
resource when
you've preset operational parameters
you need to stay within, results are
fully exportable in formats like PDF
or CSV to share further or import into
other business platforms for an even
broader view, and dashboards are
fully customisable and shareable as
well.
Data analytics and the future
Usage tracking and performance/
defect tracking are all part of our
flagship product, Ateliere Connect.
Data analytics will pick up on trends
and put a spotlight on the potential
efficiencies to be found in correcting
them.
For example, you will be able to
track granular transcode failures with
a particular broadcast or streaming
partner. Without these capabilities
you might not notice a spike in
rejections unless you know what
you're looking for - and where to
look. If viewing patterns then tell you
there's an uptick in deliveries to that
partner on the horizon, specification
problems are something you want to
get ironed out before they become an
expensive problem.
But this is just the beginning
Ateliere will introduce a new Usage
Forecasting feature as part of its data
analytics
You'll
information that
have quantitative
synthesises both
suite, predicting trends
in content acquisition, processing
and deliveries based on your past
usage.
accountability you can offer your CFO
or Board if you're asking for a budget
increase.
Tomorrow's technology,
available now
Operations in media are becoming
more automated, and
targeting strategy
and
your
media
software means
human controllers are increasingly
managing the overall
technology
stack rather than doing the work.
That's a good thing because it
drudgery
reduces
the
sheer
of
asset processing work, but it also
removes direct human expertise from
being required to inspect how that
processing is performing.
Data analytics is plugging that gap
across many industries; media and
entertainment is no different. Failures
and defects, storage and bandwidth
issues, partner specifications and
more create a nebulous environment
that's
hard
interrogate in real time.
You need a system that watches
all that as it happens, reports on it
in the clearest possible manner and
gives you what you need to make
operational decisions that will affect
you in the next week or the next ten
years.
And it's already here.
Welcome to Ateliere Connect.
To find out more visit us anytime at:
https://ateliere.com/ateliere-connect
https://ateliere.com
to penetrate and
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