In Broadcast - CCW 2015 - 4


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www.inbroadcast.com | CCW 2015 InShow Guide | 11-12 November

The IABM Is To Hold Its Inaugural
North American Regional Council
Meeting At CCW 2015
By Caryn Cohen, Director,
IABM North America

S

o far, 2015 has been a great year users can work more effectively with
for the IABM from the North vendors. George then directly dove
American perspective. In May, the into the interoperability world of IP
IABM held the IABM Mid-Year Check In audio and video. His insights were very
event adjacent to Streaming Media East enlightening and this set the stage for
in the New York Hilton.
the Voice of the Customer Panel that
The keynote speaker was Evan followed.
Schectman, CTO at Radical Media.
Stan Moote, the IABM's CTO,
Evan comes from the production side moderated The Voice of the Customer
of the business and covered some Panel with Mike Strein, Director of
of the new and unique ways he is Technology & Workflow Strategy, ABC
stretching today's technology. Where TV Network, Joe Inzerillo, Executive
the industry talks about resolutions Vice President & CTO, Major League
and aspect ratios in a blasé fashion, Baseball Advance Media, and George
Evan takes this to a new level with his Hoover from NEP. Stan kicked off the
complete 360-degree videos. Evan panel with a continuation of George's
explained the process, equipment and IP discussion by asking Mike and
software "fudging" in detail, while Joe their points of view on the topic.
demonstrating several finished clips.
After the panel discussed various
Joe Zaller North American Market technologies in detail, Stan shifted
Development Officer for IABM, the topic over to what all vendors
provided guests with a more detailed want to know about - customers and
review of the IABM NAB End User trade shows. NAB pre-show customer
survey, giving insights into how there visits. Technical papers, and directed
is a strong majority that believe and pointed comments about both IBC
advertising levels will keep not decline, and NAB were covered. A video of this
keeping flat with some positive upside panel is available online.
over the next year. Joe also covered
This year the IABM launched several
key items from the IABM Global Market sessions designed to help vendors
Evaluation Report showing its business and suppliers sell both internationally
size is $48billion with about 3000 and domestically in North America.
vendors.
Rich Hajdu from SandRun Consultants
George Hoover, CTO of the NEP did a stellar presentation for North
Group, covered two aspects in his American's members on "Selling
presentation. The first topic was Internationally: Know before you go"
perfectly tailored towards IABM during the Mid-Year Check In, and
members, the equipment and software then hosted a session at IBC to help
vendors. George knew he had the right International members sell into North
audience to discuss the problems that America. In October we also hosted
NEP has experienced with vendors a webinar with George Elsaesser of
worldwide, including
GEA & Associates, on
uniform best pricing,
"Increasing
Sales."
and
international
All of these sessions
service and support,
and the webinar are
regardless of where
archived on the IABM
on the globe a
website for members
piece of gear was
to view.
purchased.
George
Another
big
was brilliant with his
initiative
launched
suggestions directed
in 2015 was our
towards vendors on
International Dealer
Schectman, CTO, Radical
how to overcome his Evan
designed
Medica was the keynote speaker Database
concerns, and how end at the IABM Mid-Year Check In
to
help
member

Stan Moote, the IABM's CTO, moderated The Voice of the Customer Panel

companies expand their global sales efforts in North America. Companies
reach. It is populated with over 300 include: Apantac, CueScript, Dejero,
entries in more than 20 countries, FileCatalyst, Harmonic, Q'ligent, Linear
and includes dealers, reps, and Acoustic, Signiant, Video Clarity, and
system integrators. All dealers on the Volicon. The IABM will also have a
database are experienced in selling booth at the show, and highlight some
the type of products that members of its training initiatives such as its new
represent and manufacture. They are online course: Understanding IP and
also knowledgeable about what local File Based Technology. Members of
customers require, so members will the IABM can use their complimentary
have faster exposure to the market to training place to attend this course,
achieve sales success.
and for non-members the course is
The searchable online database has available for purchase. Additional
been developed primarily so members information on all IABM training
can find systems integrators, dealers, offerings can be found on the IABM's
and representatives, geographically, website.
in regions they might not be familiar
Just after CCW is the IABM's annual
with the market. To learn more about business conference held at the
the database, or to be included in it, Radisson Hotel at London Heathrow
please view this brief overview video airport. Designed to make attending
http://bcove.me/8y5aywux,
and easy by flying in and out of Heathrow,
visit:
www.theiabm.org/Resources/ this conference is an opportunity for
dealer-database/
those in the industry to come together
During CCW 2015, the IABM will and discuss issues we face as we head
be holding its inaugural North into 2016. All industry vendors and
American Regional Council meeting. suppliers are invited to attend. On
It is important that as the IABM the first evening of the conference,
continues to grow on a global basis the IABM hosts an industry dinner
that it remains relevant to all the and awards program, where the
communities it serves, and this is a winners of various awards, including
primary driver in the establishment the coveted Peter Wayne Award, are
of the new Regional
announced. This annual
Councils.
The
business
conference
council will include
is a great way to
a variety of top
discuss and debate the
executives
from
issues, network with
member companies
colleagues, and find out
who will provide
more about subjects
their input on IABM
that
can
tangibly
related
activities,
improve their business
discuss issues facing
in 2016.
the industry, and
Information on all of
George Hoover,
help
champion
the
above can be found
CTO, NEP Group delivers
his presentation at www.theiabm.org
the
association's
http://www.inbroadcast.com http://www.theiabm.org/ http://www.theiabm.org/ http://www.bcove.me/8y5aywux http://www.theiabm.org/Resources/dealer-database/ http://www.theiabm.org/Resources/dealer-database/ http://www.theiabm.org
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