InReview 2019 - 39

39

www.inbroadcast.com | InReview 2019

Signiant Revamps Global Sales Team
Signiant reports that the high-growth trajectory of its
SaaS business has continued in 2019...

S

igniant
cites
media
and
entertainment
customers
deploying ever-larger footprints of its
innovative solutions to power their
mission-critical workflows.
Signiant's SaaS platform connects
more than 25,000 companies across
all facets of the global media supply
chain from nearly every country in the
world.
"Signiant is growing fast and our
solutions play an increasingly central
role in our customers' technical
infrastructure,"
said
Margaret
Craig, CEO of Signiant. "We've hit an
inflection point in our business, and
it's time for our customer engagement
model to evolve. These recent
changes will help us capitalize on the
excitement around our products and
the company's leadership in cloudnative SaaS.
"Media companies of all sizes have
embraced our innovative solutions and
that has paved the way for Signiant

to expand beyond fast file movement
to become a trusted network that is
connecting the global media supply
chain."
Signiant has revamped its worldwide
sales organisation to support the next
phase of growth and an increasingly
sophisticated customer engagement
model.
Signiant announced the following
changes:
*	 Mike DeBenedictis has joined the
company in the role of SVP of Sales
for the Americas, reporting directly to
CEO Margaret Craig. DeBenedictis has
a successful track record of building
highly effective enterprise SaaS sales
teams, most recently at Progress
Software. His appointment continues
Signiant's successful tradition of
bringing IT industry best practices and
fresh thinking to our industry.
*	 Media industry veteran Brian
Chavez, formerly of SDVI, Ericsson
and Elemental, will join the Americas

team as VP of Business Development
reporting to DeBenedictis. Chavez
will be a focal point for the companywide initiative of engaging more
strategically and proactively with our
largest customers.
*	 Greg Hoskin, Managing Director,
EMEA and APAC, continues to play
a key role in driving the company's
growth. He has been promoted within
the organisation and now also reports
directly to Craig.
Recent additions to Hoskin's growing
team include:
*	 Xavier Gentric, formerly of TVU
and ATEME, is based in France with
responsibility for Western Europe.
*	 Jens Fischer, who joins from
EVS, will be based in Germany to
lead growth in the DACH, Central and
Eastern Europe along with Middle East
region.
*	 Garry Thompson will be based in
London with primary responsibility for
UK and Ireland accounts.

Margaret Craig, CEO, Signiant

Matt Gaede, Director of Inside Sales,
has been promoted and now reports
to COO/CFO Adam Feinzig. Gaede has
been a key contributor to Signiant's
success in the SaaS era, having built
a specialised team that focuses on
selling our SaaS products to small and
mid-sized M&E organisations.
www.signiant.com
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InReview 2019

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