InReview 2019 - 8

8

www.inbroadcast.com | InReview 2019

IABM Technology and Trends
Roadmap Addresses Challenges
The IABM's customisable blueprint for common understanding and collaboration is designed to
aid both technology vendors and buyers in developing their technology and business strategies...

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haring roadmaps has become
a fundamental requirement in
the new collaborative environment
as point sales are increasingly being
replaced with long-term partnerships
between tech suppliers and buyers.
Both sides need to be confident that
their ideas and vision for the future are
closely aligned to form the basis of a
successful long-term relationship that
enhances business opportunities for
both parties.
Until now, there has been no
common framework for the roadmaps
that express this, with every vendor
and end-user creating their own from
scratch - and inevitably based on a
different set of assumptions. While the
IABM does not expect its Technology
and Trends Roadmap to be adopted
wholesale, it views the roadmap as a

"The Technology and Trends
Roadmap is another large
step forward in nurturing the
partnerships that will drive all our
futures. As with the BaM Content
Chain®, it is also a 'living' concept
that can provide a secure basis for
business decisions not just
now, but way into the
coming years too"
Peter White, CEO, IABM

blueprint for common understanding
which can be customised to each
company's exact requirements.
The IABM put together an
industry-wide group of members
and technology buyers to build the
roadmap. It incorporates the major
current and unfolding technologies
and trends, which are mapped onto
the standard technology adoption
curve which ranges from bleeding
edge to commodity in each of the
five main blocks of the BaM Content
Chain®: Create, Produce, Manage,
Publish, Monetize. In some cases,
they may be on different areas of the
adoption curve at the same time - for
example, an Early Adopter in one and
Mature in another.
Key Technologies & Trends
At a glance, viewers can see the 14
main technologies/trends and where
they fit on the technology adoption
curve. By zooming in for more details
the viewer can read the Synopsis that
includes a brief commentary on the
highlights.
The Roadmap's structure allows
new areas to be added and adoption
maturity to be simply updated over
time. The 14 technologies and trends
are grouped into families; for example,
Compute includes CPU, GPU, FPGA
and Buss Architectures; and Delivery
includes 5G, DVB, ATSC and OTT.
The 14 technologies and trends are:

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Cloud;
Storage;
Compute;
AI/ML- Analytics;
Imaging;
Immersive;
Blockchain;
Security;
Remote Production;
Virtualization;
Transport & Networking;
Delivery;
Super Trends;
IoT.

Main uses of the Roadmap
IABM sees two main uses for creating
and distributing a common industry
roadmap:
*	 Company Internal - giving both
board members and executives a
common view of the industry. This
gives the CTO a strong reference or
'springboard' to further add in their
own company's unique expertise to
produce a company-specific roadmap
which will typically map into company
quarters/years.
*	 Company External - when
presenting to customers and endusers, there is currently no starting
point, no reference to begin. Having
a common industry roadmap may not
provide 100% buy-in by every enduser, however it does give a common
industry consensus that sets the
stage for each company's distinctive
roadmap. This in turn becomes a key
driver of strategic decision making

"One of the constantly moving
challenges in our industry is
not only keeping up with all
the new technology trends,
but also having a deep enough
dive to understand what is
truly relevant and not
simply just a 'fad'"
Stan Moote, CTO, IABM

for high-level plans that need to
be articulated in the new world of
partnerships.
"One of the constantly moving
challenges in our industry is not only
keeping up with all the new technology
trends, but also having a deep enough
dive to understand what is truly
relevant and not simply just a 'fad',"
explained IABM CTO, Stan Moote, who
has been driving the development of
the Technology and Trends Roadmap.
"Our industry poured 25% of hardearned revenue back into R&D in the
last half of 2018 - so every penny spent
needs to be as close to a sure bet as
possible.
"End-users also have a similar issue
understanding which technology to bet
on, what they can't live without - the
'must haves' - and which will capture
more market share for them, as well as
providing a path of profitable growth.
The Technology and Trends Roadmap
will help address these fundamental
business questions for everyone
involved with broadcast and media
technology," Moote said.
"We see creative collaboration as
central to success for our industry
and we have launched a number of
initiatives aimed at fostering this
over the last 18 months," said Peter
White, IABM CEO. "The Technology and
Trends Roadmap is another large step
forward in nurturing the partnerships
that will drive all our futures. As with
the BaM Content Chain®, it is also a
'living' concept that can provide a
secure basis for business decisions not
just now, but way into the future too."
Visit the IABM website to get your
copy of the IABM Technology and
Trends Roadmap.
www.theiabm.org
http://www.inbroadcast.com http://www.theiabm.org
InReview 2019

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