In Broadcast - InShowguide 2019 - 23

www.inbroadcast.com | IBC2019 InShow Guide | 13-17 September

Ongoing UHD Investment at Gearhouse
Gearhouse meets growing demand for UHD content with ongoing 4K investment
programme, says Ed Tischler, Managing Director, Gearhouse Broadcast (UK)...

esearch by Comcast shows that
as 92% of viewers consider
maintaining or enhancing broadcast
quality important, there's been an
increase in the desire for 4K content.
And according to data from Intertrust,
between 2016 and 2021, the 4K devices
shipments growth rate is expected to
reach 70%, rising from 83 million to
1.2 billion. In response to this growing
demand for higher quality productions,
Gearhouse is continually updating its
rental inventory portfolio globally.
Over half of Gearhouse's stock of large
box lenses, for example, are now 4K.
The equipment, which includes 4K
and HD studio/field and ENG lenses is
spread across the company's rental
businesses in the UK, US and Northern
Europe.
Among
Gearhouse's
recent
investments was a significant deal
for Canon glass, including multiple
UHD DIGISUPER 86 2/3-inch 4K field
zoom lenses, as well as CJ20ex7.8B
4K, CJ12ex4.3B and CJ45EX9.7B

4K broadcast ENG/EFP
production environments,
lenses.
Additionally,
producing 1.5G, 3G or UHDthe company expanded
4K live programming.
its portfolio of Canon
EVS'
XT-VIA
nextHJ24ex7.5B,
HJ15ex8.5B
generation live production
and HJ14ex4.3B HDTV
server offers enhanced
ENG lenses. The upgrade
channel density with up
programme also included
to six channels of UHD-4K
the purchase of a wide
and 12 channels in 1080p
range of Fujinon products,
HDR. The Gravity Media
such as a range of UA107x8
Group can now deploy
and UA80x9 4K box
the latest versions of the
lenses and 4K ENG lenses
IPDirector and XTAccess
Over half of Gearhouse's stock of large box lenses are now 4K live tools, offering faster
including the UA22x8,
UA13x4.5 and the new UA46x9.5.
86N series native 4K/3G/HD camera and more effective production asset
The new 4K lenses have already channels.
management workflows.
captured some major events such
The Gravity Media Group, which owns
This wide range of upgrades offers
as the 2018 World Cup in Russia, Gearhouse Broadcast, Hyperactive rights owners, broadcasters, facilities
while others assist European OB Broadcast and Input Media, has also providers and studios around the
and studio providers and the West upgraded its entire fleet of EVS XT world greater choice and access
Coast of America's entertainment servers to run the latest Multicam to the industry's most desired 4K
industry. Alongside the purchase of 16.00
operating
system.
This rental
equipment,
consequently
high-end lenses, Gearhouse has also provides Gravity Media's specialist opening doors to the highest quality
expanded its 4K camera offering, with global businesses with significant production.
36 new Sony HDC-4300 4K/HD and improvements to workflows, allowing it
See Gravity Media on stand 10.B39.
a large quantity of Grass Valley LDX to better meet the demands of today's
www.gravitymedia.com

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