WWF Annual Review 2019 - 21

OUR GLOBAL WORK

BIG PROGRESS FOR BIG CATS
Conserving iconic species such as tigers, which face
threats ranging from habitat loss and fragmentation
to poaching, can have positive impacts on entire
landscapes. The WWF-backed Tx2 partnership
with 13 tiger-range states, which aims to double
wild tiger numbers by 2022, saw strong progress,
with Nepal nearly reaching this goal and Indian
numbers up by 33 per cent since 2015. We also
joined governments and NGOs in Latin America in
launching an unprecedented roadmap to conserve
jaguars, aiming to secure 30 priority conservation
landscapes by 2030 from Mexico to Argentina.

SUCCESS IN ELEPHANT IVORY CRISIS
Every year, over 20,000 elephants are killed
in Africa to supply ivory markets, primarily in
Asia. Our efforts on this included a successful
#TravelIvoryFree campaign across Southeast
Asia, launched by WWF in partnership with over
20 organizations. Piloting new digital outreach
efforts using geolocated messages sent to travellers
walking around known ivory markets, the
campaign received over 101 million online views
in just 20 days, consumer awareness of the
government's ivory ban in China has doubled,
and the illegal online ivory trade has decreased.

PROTECTING KEY GLOBAL BIODIVERSITY AREAS
We are part of an ambitious global initiative with
12 other organizations, which is working to map,
monitor and conserve the most important places
for life on Earth. So far, the Key Biodiversity Areas
(KBAs) partnership has identified more than 16,000
KBAs, covering nearly 9 per cent of land globally
and 2.1 per cent of the oceans. We are committed to
help raise the importance of this network of
critical sites for biodiversity in our work and
advocate for their protection as part of the

© naturepl.com / Anup Shah / WWF

New Deal for Nature and People.

WWF-INT Annual Review 2019 page 21



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WWF Annual Review 2019

Table of Contents for the Digital Edition of WWF Annual Review 2019

WWF Annual Review 2019 - Cover
WWF Annual Review 2019 - 1
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