WWF Annual Review 2021 - 58

INDIVIDUALS AROUND THE WORLD HAVE A
MASSIVE ROLE TO PLAY IN EFFORTS TO RESTORE
NATURE AND STABILIZE OUR CLIMATE.
EARTH HOUR POWERS FORWARD
Millions of people from a record-breaking
192 countries and territories took part in this
year's Earth Hour. The WWF-backed annual
campaign is the world's largest grassroots
environmental movement, sending a powerful
message that people support urgent action
on the climate and nature crises. As the
lights went out across homes, cities and
landmarks around the world, everyone from
youth groups to global leaders, celebrities
to businesses came together to highlight
this important message. It achieved over
9.6 billion global impressions and trended
in 42 countries across Twitter or Google
Search. Earth Hour 2021 also shone the
spotlight on the link between nature loss
and pandemics, with our video receiving
2.4 million views in just 24 hours.
PARTNERING TO BUILD NATURE AWARENESS
Our partnership with the UN Convention
on Biological Diversity continued to raise
awareness of the value of nature - including
through #Connect2Earth, backed by the
German government's International Climate
Initiative (IKI). Connect2Earth provides
open-source content to tie in with key dates
and events, helping generate over a billion
nature-related social media impressions in
under four years. In 2021, our awarenessraising
activities also included partnering
with the Eurovision Song Contest to
encourage people to speak up for nature
and removing the iconic panda from our
logo on World Wildlife Day to highlight
how empty a world without nature would
be. Hundreds of brands showed their
support on the day by also removing
nature-related images from their logos.
THE WORLD IS " ECO-AWAKENING "
WWF-backed research by the Economist
Intelligence Unit shows a significant increase
in public concern about nature over the past
five years. From a 65% increase in Tweets
about biodiversity, to a 450% increase in
Google searches for sustainable products in
the US, to more than 159 million signatures
on nature-related petitions, the signs of
the " eco-wakening " are unmistakable.
WWF INTERNATIONAL 2021
TOGETHER
WITH YOU
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OVER 30 MILLION
FOLLOWERS
ON SOCIAL MEDIA
& MESSAGING APPS
Celebrating
Earth Hour 2021
in Russia.

https://www.youtube.com/watch?v=hvBsgfn_cvY&list=RDCMUCyhQYJYlOGyUHhQLHlpNb8g&index=2 https://connect2earth.org/ https://updates.panda.org/eco-wakening-the-final-catalyst-needed-to-encourage-leaders-to-act https://updates.panda.org/eco-wakening-the-final-catalyst-needed-to-encourage-leaders-to-act

WWF Annual Review 2021

Table of Contents for the Digital Edition of WWF Annual Review 2021