District Administration March 2018 - 51

SPONSORED CONTENT

Judi Rarrick
FirstView® Product Manager
First Student, Inc.

Less time tracking buses, more time serving students
FirstView® is the comprehensive and secure school bus tracking, communications and
engagement tool for parents, school administrators and transportation management

How important was collaboration when designing the
FirstView® suite of products?
Extremely. When we began to develop FirstView, we
conducted nationwide focus groups asking both parents
and administrators for their transportation pain points.
We received meaningful feedback. The study enabled
a thorough and open dialog. Administrators wanted
bus tracking and easy communication. Parents gave
us insight into what they would like to have included in
the app's capabilities. Specifically an app that would
let them know where the bus is and that keeps their
personal information secure. Many of the suggestions
from parents and administrators were implemented in
FirstView.
What operational advantages does the FirstView District
Dashboard give school administrators?
We learned from the focus groups that administrators do
not know when buses arrive at school in the morning or
when drop-offs occur in the afternoon. They have parents
calling and wanting to know where the buses are. Many
principals stay after school to answer those calls. The
FirstView District Dashboard solves this problem.
Administrators have the ability to see real-time bus
locations with an ETA for bus arrival time. We created
a tool that is also a communication platform. Principals
can send out messages about a specific school or route.
Administrators can also send messages on a district
level and push out messages to parents. These messages
can be as specific or as general as desired. Direct
communication with parents through FirstView cuts down
on the number of calls to schools and district offices and
improves operational efficiency.

"Direct communication with
parents through FirstView cuts
down on the number of calls
to schools and district offices and
improves operational efficiency."
What is the feedback that parents have provided on the
FirstView Parent App?
The parents appreciate the app's ability to estimate the
bus arrival at the stop, so their children are not waiting
outside for 20 or 30 minutes in 15-degree weather. Like the
District Dashboard, the parent app allows them to know
not only that the bus is going to be late, but also why it's
late. Parents want transparency. They want to know what's
going on, and the FirstView app provides that for them.
Parents do not have to call the school for bus information
because they have it in their hands.
FirstView has a unique, dedicated customer support
group to address questions or concerns from participating
parents. Whether it is suggestions, questions or comments,
a parent can communicate with us through a feedback
button in the app. We catalog all comments. We are proud
to have been able to incorporate many of these actionable
suggestions for improvements and new features into the
FirstView Parent App.

For more information, visit firststudentinc.com/technology/firstview-bus-tracking
or our Facebook page at facebook.com/FirstStudent or tweet us at twitter.com/FirstStudentInc
View, comment, share this story online at DAmag.me/firstview


http://www.firststudentinc.com/technology/firstview-bus-tracking http://www.facebook.com/FirstStudent http://www.twitter.com/FirstStudentInc http://www.DAmag.me/firstview

Table of Contents for the Digital Edition of District Administration March 2018

District Administration March 2018 - Cover1
District Administration March 2018 - Cover2
District Administration March 2018 - 1
District Administration March 2018 - 2
District Administration March 2018 - 3
District Administration March 2018 - 4
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District Administration March 2018 - Cover3
District Administration March 2018 - Cover4
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