University Business February 2018 - 37

SPONSORED WEB SEMINAR DIGEST

NATHAN RICHTER
Partner
Wakefield Research

MIKE HALE
VP, Education
VitalSource

students reported performing better in online rather
than in-person courses, and that's down from 51
percent in 2015 and 41 percent in 2016. That's another
proof point for dissatisfaction with technology.
Digital technology matters. Students feel it could
improve their grades. They ultimately feel that the
current campus technology experience is not up to par.
That's the main takeaway from these data points, and
it's also corroborated by other parts of the research.

opens. That's all they do.
They're then sent a message: "At the end of the
drop/add period, if you choose to keep the text
then you'll be billed X dollars," which is the most
competitive price in the market. If they don't want it,
they can opt out and the content will be removed.
We're seeing opt-out rates of less than 5 percent,
because students see that it's saving them money
and they like having the content on day one.
From a faculty perspective, they can get going
in the coursework on day one, as opposed to doing
things that don't involve the core content because
they're not sure if the students have it.
At University of Missouri, almost 20,000 of their
75,000 students have inclusive-access courses, and
in those courses they're saving approximately $67
per title for a total savings of $7 million since 2014.
At Hinds Community College in Mississippi, more
than 1,000 sections have offered course materials on
day one, and the average savings for each student is
about $650 a year, with virtually zero opt-outs.
There's a negotiation with the publishers, and they
are very willing to provide content at an affordable
rate as long as every student gets it. The economics
of it are that the publisher puts millions of dollars into
creating a textbook. In the books' first semester they
sell a lot of titles, but in the next semester most of
the copies sold are used and the publisher doesn't
get paid. Therefore they have to keep increasing the
price. Whereas the inclusive access model allows
publishers to continue to develop high-quality,
commercial-grade content without increasing the
price to make up for the fact that nobody's buying it
after the first year.
Inclusive access works for everybody in the model.

Mike Hale: Eighty-five percent of students are
delaying or avoiding purchasing course materials,
and for 91 percent, it's because of cost. Even more
important is that 50 percent of those students know
that not getting the materials will negatively affect
their grades. This is about student success as much
as it's about affordability. The nice thing about this is
that if you provide students with the content on day
one, you can make it affordable, and the result is that
they can be more successful.
How do you significantly lower the cost of learning
materials and ensure students get them at the
beginning of the course? The simple answer is with
inclusive access, which does exactly that.
An inclusive-access model is super simple. If an
institution decides that they want to provide course
materials for all students on day one, the publishers
are willing to provide a price at very significant
savings. You're solving two important problems:
student success and affordability.
The student experience for inclusive access is
simple. Instead of going to the college bookstore or
going online, all they do is they go to class and log
into their LMS course. The professor has said on day
one, read chapter 13. They click on chapter 13 and it

To watch this web seminar in its entirety, visit www.universitybusiness.com/ws120717


http://www.universitybusiness.com/ws120717

Table of Contents for the Digital Edition of University Business February 2018

University Business February 2018 - Cover1
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University Business February 2018 - 1
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