University Business April 2018 - 11

team works with marketing and
communications to sharpen messaging,
identify trends to highlight, and
develop strategies that attract various
demographics, says St-John.
The career management office is
another close partner. "We go on treks
with students and career staff to visit
companies in various cities so that we are
aware of the trends in hiring," she says,
adding that career staff will also sit in
on admissions meetings-and even give
their point of view on some of the more
difficult decisions.
Likewise, adding more resources
and personnel (along with a revamped
curriculum) to its results-driven Graduate
Career Management Center played a
key role in improving enrollment at
William & Mary's business school, says
White. "Students want to know they will
have great support in terms of meeting
employers and getting interviews."
3. A commitment to student
success fosters stronger business
community ties.
The greater focus on outcomes (as
opposed to just what the programs
themselves are about) has resulted in
working more closely with the corporate
sector. "Schools are wanting to operate
more in partnership with businesses
as opposed to being just a supplier in a
pipeline," says Iannarelli.
Administrators use feedback from
businesses to develop relevant educational
programming that yields better outcomes
for students while also preparing them to
be more impactful employees.
By shining the spotlight on student
success, smaller and lesser-known
business schools can focus on more
meaningful statistics. "Frankly, focusing
on rankings, which currently give a huge
weight to average GMAT scores, is not
www.universitybusiness.com

the best way to determine the quality
of a program," says St-John. "The real
question should be: Are the students
getting the jobs they want when they
graduate?" -Dawn Papandrea

MORE ONLINE

Standards for MBA student
success data
UBmag.me/MBAstandards

WOW!

Happy days: In the span of three days, nearly 1,200 students-or more than
one-quarter of all Yale University undergrads-registered for the spring 2018
section of Psyc 157, "Psychology and the Good Life." The twice-weekly course
focuses on how to lead a happier, more satisfying life, and is now the most
popular offering in the institution's 317-year history. Psychology professor
Laurie Santos lectures in the 844-seat Battell Chapel, with a live stream going
to nearby auditoriums to handle the overflow. The class requires 24 teaching
fellows, and includes a "Hack Yo'Self Project," a personal self-improvement
final assessment. -Ray Bendici

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April 2018 | 11


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Table of Contents for the Digital Edition of University Business April 2018

University Business April 2018 - Cover1
University Business April 2018 - Cover2
University Business April 2018 - 1
University Business April 2018 - 2
University Business April 2018 - 3
University Business April 2018 - 4
University Business April 2018 - 5
University Business April 2018 - 6
University Business April 2018 - 7
University Business April 2018 - 8
University Business April 2018 - 9
University Business April 2018 - 10
University Business April 2018 - 11
University Business April 2018 - 12
University Business April 2018 - 13
University Business April 2018 - 14
University Business April 2018 - 15
University Business April 2018 - 16
University Business April 2018 - 17
University Business April 2018 - 18
University Business April 2018 - 19
University Business April 2018 - 20
University Business April 2018 - 21
University Business April 2018 - 22
University Business April 2018 - 23
University Business April 2018 - 24
University Business April 2018 - 25
University Business April 2018 - 26
University Business April 2018 - 27
University Business April 2018 - 28
University Business April 2018 - 29
University Business April 2018 - 30
University Business April 2018 - 31
University Business April 2018 - 32
University Business April 2018 - 33
University Business April 2018 - 34
University Business April 2018 - 35
University Business April 2018 - 36
University Business April 2018 - 37
University Business April 2018 - 38
University Business April 2018 - 39
University Business April 2018 - 40
University Business April 2018 - 41
University Business April 2018 - 42
University Business April 2018 - 43
University Business April 2018 - 44
University Business April 2018 - 45
University Business April 2018 - 46
University Business April 2018 - 47
University Business April 2018 - 48
University Business April 2018 - Cover3
University Business April 2018 - Cover4
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