University Business May 2017 - 10

SPONSORED WEB SEMINAR DIGEST

Developing a Campuswide
Mobile Presence
Improving communication and engagement

A University Business Web Seminar Digest * Originally presented on March 7, 2017
Today's students don't respond to the traditional methods of communication from their college or
university like students of yesteryear once did. While websites and email are appropriate for housing
and delivering certain types of information, institutions need to develop a campuswide mobile presence
in order to reach students effectively and in the format they prefer.
In this web seminar, an expert in higher ed mobile strategy and the associate director of the Dean of
Students Office at the University of Florida discussed strategies for developing a campus mobile app to
improve communication and foster deeper community engagement.

Joey Ziminski: I have a team that consists of former student affairs professionals, as well as other
tech professionals, who have come to be passionate
about affecting the student lifecycle and who are intrinsically motivated to be in that space. When someone is talking to us about developing a mobile app, or
a mobile presence or strategy on campus, it seems to
start with understanding the lifecycle.
The word "engagement" is important. It's not just
checking a box, "Yes, we have an app, we're good."
It's about how you are using that technology to hit
your audience and make sure that you're engaging
students when they're moving forward through their
student lifecycle.
Mickey Howard: The idea of reach can take a lot of
different forms. For us it started with where we could
first set a foundation, and that was at orientation.
Then we started using analytical data from our satisfaction surveys, and then we started looking at when
students were searching for particular information. It
wasn't when they got to campus in the summer, it

wasn't when they got there in the fall-it was when
they were making a decision. So, how can we have a
role in that? We mixed the student satisfaction piece
with some back-end website analytics to better understand the uses of not only our own departmental
website, but also the university, to start influencing
the bigger picture.
Then we started looking at families, who are becoming much more a part of our students' development. They'd already been a great gatekeeper and
a great sounding board for years, so we wanted to
find a positive way for them to continue that. Is that
giving them similar information to what we're providing students? Absolutely. Can we do that in a way
that still empowers the student, but also gives peace
of mind to the family? Absolutely. For us, that came
through mobile technology.
Joey Ziminski: We always hear that the first six weeks
are so important. How do you use mobile to work
with the first six weeks to retain students and keep
them engaged?

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Table of Contents for the Digital Edition of University Business May 2017

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