University Business May 2017 - 11

SPONSORED WEB SEMINAR DIGEST

JOEY ZIMINSKY
Director
GuidebookEDU

Mickey Howard: We like to think that the retention
idea, the success idea, actually happens earlier than
that. It starts from the moment that students submit
that application. That's when you can start laying the
foundation for their success. We're beginning to get
much more targeted. We know the top three reasons
why students aren't retained at the University of Florida, so now we can start actually targeting them from
the moment that we're recruiting.
Joey Ziminski: How can you engage these students?
Mickey Howard: You have to give them a reason to
download the app. If you're providing everything else
on a website, what's going to make them go to that
mobile piece? The biggest thing is providing timed
messages. The mobile platform is just a vehicle for
that to happen. For us, the new student piece was
making sure that there was a carrot there for them
to want to download, because they're giving up precious real estate on their phone. We want to make
sure that it's worth it.
Joey Ziminski: Discoverability is important too. The
University of Florida is one of hundreds of schools
that Guidebook works with and our platform is very
flexible in the way you use it. There are schools that
have multiple guides-10, 20, 30 on one platform.
They are hoping that students will discover them,
but there's also the ability to cross-promote and work
cross-departmentally to make sure that students are
engaged throughout multiple steps of the lifecycle.
Mickey Howard: Especially with the new students and
their family members, it's easy to get confused about
what office or who does what. How do we take all of
these different websites that exist in different places
and condense that information into an easily digestible form? For us, that's part of our mobile strategy.
At events, it's about connecting the mobile technology as well as scheduling and different resources that
they might need on the ground, right then and there.
Then how do you pair that with email?

MICKEY HOWARD
Associate Director,
Dean of Students Office
University of Florida

"I think the big question now is not
if mobile but when and how. Mobile
technology is not going anywhere."

Now you're creating the sphere of influence, but in
digestible bites. Students and families want to connect with humans more than they want to connect
with technology; however, technology is a tool for
them to connect with people. That's how mobile fits
in-I want to connect you with other people because
I know the value of that and I know that the more you
feel connected to a campus, the higher the rate of
success and retention will be.
Joey Ziminski: Our mantra is to empower professionals on campus to engage their audience. Every
school has the ability to create an app easily, but as
a platform, we have an entire staff that's keeping up
with the different changes in technologies.
We see a lot of student affairs departments becoming more and more entrepreneurial when they're
talking about being able to provide these services
for students. When picking a mobile platform, we've
seen that it's super important to our clients to be able
to have their brand out there and be able to customize it. We also see that a lot of clients value the fact
that they can actually do this and try it out and get
used to the technology. And more and more, we're
seeing that collaboration features, push notifications,
user metrics and scalability are also important.
Mickey Howard: When we started this process in
2012, I knew that mobile was going to be the next
great frontier, that students were engaging in that
space. I think the big question now is not if mobile
but when and how. Mobile technology is not going
anywhere.

To watch this web seminar in its entirety, visit www.universitybusiness.com/ws030717


http://www.universitybusiness.com/ws030717

Table of Contents for the Digital Edition of University Business May 2017

University Business May 2017 - Cover1
University Business May 2017 - Cover2
University Business May 2017 - 1
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http://www.nxtbook.com/nxtbooks/pmg/ub201301
http://www.nxtbook.com/nxtbooks/pmg/ub201301_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub1212
http://www.nxtbook.com/nxtbooks/pmg/ub1112
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