University Business September 2017 - 33

Does school size
matter in game day
sustainability?
The trend toward greener game
days is most pronounced among
the big athletic schools, given their
more plentiful resources, says
Julian Dautremont-Smith, director
of programs for the Association for
the Advancement of Sustainability
in Higher Education. At the same
time, colleges where sports are
less prominent can still find ways
to integrate sustainability into
game days.
It's really about the same
strategies of recycling and
composting. That requires:
* good receptacles
* strong signage
* volunteers to help people
know what to do
* fan communication and
marketing to drum up
excitement

On the Monday after a game at Appalachian State University in North Carolina, students join the composting coordinator to remove compostable material from
trash. Elsewhere, such as at Eastern Washington, students pass out bags and leaflets
with sustainability tips to tailgating fans.
Some institutions pay students as employees or offer them extra credit in certain
classes. Students-whether they're volunteers or somehow compensated-bring
unique strengths to sustainability advocacy
that administrators can't match, explains
Buck at Eastern Washington.
"The students can motivate their peers
to think about what they're doing more
than we can," he says. "With the tailgaters,
75 percent of them are in their mid-30s to
their 50s. Students are able to go out and
be energized about this stuff and get other
people excited about helping out."
As Jen Maxwell, sustainability program specialist at Appalachian State, notes,
"Everyone is so happy on game days. The
weather's beautiful, they're out of town.
They're really willing to engage in talk
about sustainability."

Flash it, don't trash it
Being public about green game day initiaWhile the scope of game
tives is critical, so marketing offices should
day sustainability may be
be enlisted to spread the word.
overwhelming, attempts to tackle
Ohio U officials place announcements
the problem will pay off in the
www.universitybusiness.com/subscribe
on
stadium video boards and throughout
long run, says Jen Maxwell,
campus. Appalachian State puts sustainsustainability program specialist
ability content in programs and other colat Appalachian State University
in North Carolina. "It takes a lot
lateral available to fans. LSU has placed
of time. It's easy to want to move
neon flashing signs touting recycling in a
on to something else, but the
few places on campus. The university also
benefit is that we're educating
ran the Get Caught Green-Handed social
30,000 people who may never
media promotion: Whoever took the best
have thought about what zerorecycling selfie won a football signed by
waste means or reducing their
Tigers coach Ed Orgeron.
consumption."
Contest ads ran in the school newspaper, including in its special game-day issue,

2018
June 4-6 * The Mirage, Las Vegas
www.universitybusiness.com

"A" ON GAME DAY-Swoop, Eastern
Washington U's mascot, helped the
university tie for first in the 2016
GameDay Recycling Challenge with
a 95.6 percent waste diversion rate.

Temple says. "We did a radio spot for it.
We blasted it out there on social media
again and again and again and again."
LSU's winning recycling total for the
2016 GameDay Challenge was an astounding 78,200 pounds; the year before
was even better, at 86,400 pounds.
"It's just a good testament to what
can happen when you go all-in with your
resources-volunteers, staff, students,
marketing," Temple says. "If we had the
resources to do that every single game, we
certainty would."
Thomas W. Durso is a regular contributor
to UB as well as associate vice president for
college relations and marketing at Albright
College in Pennsylvania.

UBTech-VIP All Access Pass Register
by September 30 for the best rate
Register now at ubtechconference.com

September 2017 | 33


http://www.ubtechconference.com http://www.ubtechconference.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business September 2017

University Business September 2017 - Intro LOC
University Business September 2017 - Cover1
University Business September 2017 - Cover2
University Business September 2017 - 1
University Business September 2017 - 2
University Business September 2017 - 3
University Business September 2017 - 4
University Business September 2017 - 5
University Business September 2017 - 6
University Business September 2017 - 7
University Business September 2017 - 8
University Business September 2017 - 9
University Business September 2017 - 10
University Business September 2017 - 11
University Business September 2017 - 12
University Business September 2017 - 13
University Business September 2017 - 14
University Business September 2017 - 15
University Business September 2017 - 16
University Business September 2017 - 17
University Business September 2017 - 18
University Business September 2017 - 19
University Business September 2017 - 20
University Business September 2017 - 21
University Business September 2017 - 22
University Business September 2017 - 23
University Business September 2017 - 24
University Business September 2017 - 25
University Business September 2017 - 26
University Business September 2017 - 27
University Business September 2017 - 28
University Business September 2017 - 29
University Business September 2017 - 30
University Business September 2017 - 31
University Business September 2017 - 32
University Business September 2017 - 33
University Business September 2017 - 34
University Business September 2017 - 35
University Business September 2017 - 36
University Business September 2017 - 37
University Business September 2017 - 38
University Business September 2017 - 39
University Business September 2017 - 40
University Business September 2017 - 41
University Business September 2017 - 42
University Business September 2017 - 43
University Business September 2017 - 44
University Business September 2017 - 45
University Business September 2017 - 46
University Business September 2017 - 47
University Business September 2017 - 48
University Business September 2017 - 49
University Business September 2017 - 50
University Business September 2017 - 51
University Business September 2017 - 52
University Business September 2017 - Cover3
University Business September 2017 - Cover4
University Business September 2017 - 58
http://www.nxtbook.com/pmg/UB/UB_0320
http://www.nxtbook.com/pmg/UB/UB_0120
http://www.nxtbook.com/pmg/UB/UB_1119
http://www.nxtbook.com/pmg/UB/UB_1019
http://www.nxtbook.com/pmg/UB/UB_0819
http://www.nxtbook.com/pmg/UB/UB_0719
http://www.nxtbook.com/pmg/UB/UB_0619
http://www.nxtbook.com/pmg/UB/UB_0419
http://www.nxtbook.com/pmg/UB/UB_0319
http://www.nxtbook.com/pmg/UB/UB_0119
http://www.nxtbook.com/pmg/UB/UB_1218
http://www.nxtbook.com/pmg/UB/UB_1118
http://www.nxtbook.com/pmg/UB/UB_1018
http://www.nxtbook.com/pmg/UB/UB_0918
http://www.nxtbook.com/pmg/UB/UB_0818
http://www.nxtbook.com/pmg/UB/UB_0718
http://www.nxtbook.com/pmg/UB/UB_0618
http://www.nxtbook.com/pmg/UB/UB_0518
http://www.nxtbook.com/pmg/UB/UB_0418
http://www.nxtbook.com/pmg/UB/UB_0318
http://www.nxtbook.com/pmg/UB/UB_0218
http://www.nxtbook.com/pmg/UB/UB_0118
http://www.nxtbook.com/pmg/UB/UB_1217
http://www.nxtbook.com/pmg/UB/UB_1117
http://www.nxtbook.com/pmg/UB/UB_1017
http://www.nxtbook.com/pmg/UB/UB_0917
http://www.nxtbook.com/pmg/UB/UB_0817
http://www.nxtbook.com/pmg/UB/UB_0717
http://www.nxtbook.com/pmg/UB/UB_0617
http://www.nxtbook.com/pmg/UB/UB_0517
http://www.nxtbook.com/pmg/UB/UB_0417
http://www.nxtbook.com/pmg/UB/UB_0317
http://www.nxtbook.com/pmg/UB/UB_0217EPUB
http://www.nxtbook.com/pmg/UB/UB_0217
http://www.nxtbook.com/pmg/UB/UB_0117
http://www.nxtbook.com/pmg/UB/UB_1216
http://www.nxtbook.com/pmg/UB/UB_1116
http://www.nxtbook.com/pmg/UB/UB_1016
http://www.nxtbook.com/pmg/UB/UB_0916
http://www.nxtbook.com/pmg/UB/UB_0816
http://www.nxtbook.com/pmg/UB/UB_0816CG
http://www.nxtbook.com/pmg/UB/UB0716
http://www.nxtbook.com/pmg/UB/GlobalSellSheet
http://www.nxtbook.com/pmg/UB/UB_0616
http://www.nxtbook.com/pmg/UB/UB_0516
http://www.nxtbook.com/pmg/UB/UB0416
http://www.nxtbook.com/pmg/UB/UB0316
http://www.nxtbook.com/pmg/UB/UB_0216r2
http://www.nxtbook.com/pmg/UB/UBGuide
http://www.nxtbook.com/pmg/UB/UB0116
http://www.nxtbook.com/pmg/UB/UB
http://www.nxtbook.com/nxtbooks/pmg/ub201511
http://www.nxtbook.com/nxtbooks/pmg/ub201510
http://www.nxtbook.com/nxtbooks/pmg/ub201509
http://www.nxtbook.com/nxtbooks/pmg/ub201508
http://www.nxtbook.com/nxtbooks/pmg/ub201508_ConsultantsGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201507
http://www.nxtbook.com/nxtbooks/pmg/ub201506
http://www.nxtbook.com/nxtbooks/pmg/ub201506_AudioVisualSolutions
http://www.nxtbook.com/nxtbooks/pmg/ub201505
http://www.nxtbook.com/nxtbooks/pmg/ub201504
http://www.nxtbook.com/nxtbooks/pmg/ub201503
http://www.nxtbook.com/nxtbooks/pmg/ub201502
http://www.nxtbook.com/nxtbooks/pmg/ub201501
http://www.nxtbook.com/nxtbooks/pmg/ub201501_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201412
http://www.nxtbook.com/nxtbooks/pmg/ub201411
http://www.nxtbook.com/nxtbooks/pmg/ub201410
http://www.nxtbook.com/nxtbooks/pmg/ub201409
http://www.nxtbook.com/nxtbooks/pmg/ub201408
http://www.nxtbook.com/nxtbooks/pmg/ub201408_ConsultantsGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201407
http://www.nxtbook.com/nxtbooks/pmg/ub201406
http://www.nxtbook.com/nxtbooks/pmg/ub201406_AudioVisualSolutions
http://www.nxtbook.com/nxtbooks/pmg/ub201405
http://www.nxtbook.com/nxtbooks/pmg/ub201404
http://www.nxtbook.com/nxtbooks/pmg/ub201403
http://www.nxtbook.com/nxtbooks/pmg/ub201402
http://www.nxtbook.com/nxtbooks/pmg/ub201401
http://www.nxtbook.com/nxtbooks/pmg/ub201401_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201312
http://www.nxtbook.com/nxtbooks/pmg/ub201311
http://www.nxtbook.com/nxtbooks/pmg/ub201310
http://www.nxtbook.com/nxtbooks/pmg/ub201309
http://www.nxtbook.com/nxtbooks/pmg/ub201308
http://www.nxtbook.com/nxtbooks/pmg/ub201308_ConsultantsGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201307
http://www.nxtbook.com/nxtbooks/pmg/ub201306_AudioVisualSolutions
http://www.nxtbook.com/nxtbooks/pmg/ub201306
http://www.nxtbook.com/nxtbooks/pmg/ub201305
http://www.nxtbook.com/nxtbooks/pmg/ub201304
http://www.nxtbook.com/nxtbooks/pmg/ub201303
http://www.nxtbook.com/nxtbooks/pmg/ub201302
http://www.nxtbook.com/nxtbooks/pmg/ub201301
http://www.nxtbook.com/nxtbooks/pmg/ub201301_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub1212
http://www.nxtbook.com/nxtbooks/pmg/ub1112
http://www.nxtbook.com/nxtbooks/pmg/ub1012
http://www.nxtbook.com/nxtbooks/pmg/ub0912
http://www.nxtbook.com/nxtbooks/pmg/ub_cg12
http://www.nxtbook.com/nxtbooks/pmg/ub070812
http://www.nxtbook.com/nxtbooks/pmg/ub0612
http://www.nxtbook.com/nxtbooks/pmg/ub_avguide0612
http://www.nxtbook.com/nxtbooks/pmg/ub0512
http://www.nxtbook.com/nxtbooks/pmg/ub0412
http://www.nxtbook.com/nxtbooks/pmg/ub0312
http://www.nxtbook.com/nxtbooks/pmg/ub0212
http://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0112
http://www.nxtbook.com/nxtbooks/pmg/ub1211
http://www.nxtbook.com/nxtbooks/pmg/ub1011
http://www.nxtbook.com/nxtbooks/pmg/ub0911
http://www.nxtbook.com/nxtbooks/pmg/ub_cg11
http://www.nxtbook.com/nxtbooks/pmg/ub0711
http://www.nxtbook.com/nxtbooks/pmg/ub0611_av
http://www.nxtbook.com/nxtbooks/pmg/ub0611
http://www.nxtbook.com/nxtbooks/pmg/ub0511
http://www.nxtbook.com/nxtbooks/pmg/ub0411
http://www.nxtbook.com/nxtbooks/pmg/ub0311
http://www.nxtbook.com/nxtbooks/pmg/ub0211
http://www.nxtbook.com/nxtbooks/pmg/ub0111
http://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0111
http://www.nxtbook.com/nxtbooks/pmg/ub1110
http://www.nxtbook.com/nxtbooks/pmg/ub1010
http://www.nxtbook.com/nxtbooks/pmg/ub0910
http://www.nxtbook.com/nxtbooks/pmg/ub_2010financeguide
http://www.nxtbook.com/nxtbooks/pmg/ub_2010consultants
http://www.nxtbook.com/nxtbooks/pmg/ub_2010avguide
http://www.nxtbook.com/nxtbooks/pmg/ub0710
http://www.nxtbook.com/nxtbooks/pmg/ub0610
http://www.nxtbook.com/nxtbooks/pmg/ub0510
http://www.nxtbook.com/nxtbooks/pmg/ub0410
http://www.nxtbook.com/nxtbooks/pmg/ub0310
http://www.nxtbook.com/nxtbooks/pmg/ub0210
http://www.nxtbook.com/nxtbooks/pmg/ub0110
http://www.nxtbook.com/nxtbooks/pmg/ub1109
http://www.nxtbook.com/nxtbooks/pmg/ub1009
http://www.nxtbook.com/nxtbooks/pmg/ub0909
http://www.nxtbook.com/nxtbooks/pmg/ub0709
http://www.nxtbook.com/nxtbooks/pmg/ub_fg09
http://www.nxtbook.com/nxtbooks/pmg/ub0609
http://www.nxtbook.com/nxtbooks/pmg/ub0509
http://www.nxtbook.com/nxtbooks/pmg/ub0409
http://www.nxtbook.com/nxtbooks/pmg/ub0309
http://www.nxtbook.com/nxtbooks/pmg/ub0209
http://www.nxtbook.com/nxtbooks/pmg/ub0109
http://www.nxtbook.com/nxtbooks/pmg/ub1208
http://www.nxtbook.com/nxtbooks/pmg/ub1108
http://www.nxtbook.com/nxtbooks/pmg/ub1008
http://www.nxtbook.com/nxtbooks/pmg/ub0908
http://www.nxtbook.com/nxtbooks/pmg/ub0808
http://www.nxtbook.com/nxtbooks/pmg/ub0708
http://www.nxtbook.com/nxtbooks/pmg/ub0608
http://www.nxtbook.com/nxtbooks/pmg/ub0508
http://www.nxtbook.com/nxtbooks/pmg/ub0408
http://www.nxtbook.com/nxtbooks/pmg/ub0308
http://www.nxtbook.com/nxtbooks/pmg/ub0208
http://www.nxtbook.com/nxtbooks/pmg/ub0907
http://www.nxtbook.com/nxtbooks/pmg/ub0807
http://www.nxtbook.com/nxtbooks/pmg/ub0707
http://www.nxtbook.com/nxtbooks/pmg/ub0607
http://www.nxtbook.com/nxtbooks/pmg/ub0507
http://www.nxtbook.com/nxtbooks/pmg/ub0407
http://www.nxtbook.com/nxtbooks/pmg/ub0307
http://www.nxtbook.com/nxtbooks/pmg/ub0207
http://www.nxtbook.com/nxtbooks/pmg/ub0107
http://www.nxtbook.com/nxtbooks/pmg/ub1206
http://www.nxtbook.com/nxtbooks/pmg/ub1106
http://www.nxtbook.com/nxtbooks/pmg/ub1006
http://www.nxtbook.com/nxtbooks/pmg/ub0906
http://www.nxtbook.com/nxtbooks/pmg/ub0806
http://www.nxtbook.com/nxtbooks/pmg/ub0706
http://www.nxtbook.com/nxtbooks/pmg/ub0606-GG
http://www.nxtbook.com/nxtbooks/pmg/ub0606
http://www.nxtbook.com/nxtbooks/pmg/ub0506
http://www.nxtbook.com/nxtbooks/pmg/ub0406
http://www.nxtbookMEDIA.com