University Business October 2019 - 46

SPONSORED WEB SEMINAR DIGEST

Data with Purpose:
Transforming Your
Institution Through Data
Developing effective data analytics strategies

Jacob Chandler
Senior Product Manager
Ellucian

Joyce Kim
Analyst
Ovum

Jacob Chandler: Analytics is about
the examination of data. It's a way
to understand how our constituents are interacting with the campus, whether they're students, prospective students, former students,
faculty or staff. "Data centricity"
in higher education becomes the
foundation for how we begin to
aggregate information from multiple sources across our campus and
leverage that to impact the way we
interact with those constituents
and the way they interact with us.
We must establish data management and governance practices to
ensure that we have high-quality
data and that the right people have
access to the data at the right time
to help drive their decisions. To have
truly effective analytics, we must
manage the integration across the
systems, so that we're able to surface that data and combine it and
so that we can glean insights from
these multiple systems.
Joyce Kim: An important trend is
a move toward student centricity,
which is a personalized, 360-degree view of a student that can
result only from connected data.
This kind of comprehensive view
is important because it drives a

better campus experience for students. They can take advantage of
the physical and digital resources
of an institution.
This is also important because
students are looking for their
edtech experience to match their
consumer technology experience.
They may be looking for targeted
social media interactions or engagement with university staff
to be based on data such as their
intended major or career interests.
They may be looking for predictive recommendations for courses
they're interested in taking. In
other words, today's students want
to feel known and valued by their
institutions. But this goal is a lot
easier said than done.
There are so many systems
and people that touch a student,
resulting in a lot of data. They
include the student information
system, the customer relationship
management system, advisor and
residence systems, social data, the
learning management system,
video platforms, and internet of
things technology. Adding to this
challenge is the variety of data formats. And all the different systems
may be in different departments
and may be siloed from each other.


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University Business October 2019

Table of Contents for the Digital Edition of University Business October 2019

University Business October 2019 - Cover1
University Business October 2019 - Cover2
University Business October 2019 - 1
University Business October 2019 - 2
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University Business October 2019 - 4
University Business October 2019 - 5
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