University Business October 2019 - 50

PROFESSIONAL OPINION

College admissions scandal:
More than a crisis of confidence
Institutions are fighting back against public skepticism of the admissions process
By Jean Close

T

he origins of this ethical dilemma in college admissions
have been evident for some
time; they just weren't apparent to everyone. Thanks to a few celebrities and
the Entertainment Tonight program,
they've come to the forefront. For colleges and universities, this is more than
just a crisis of confidence; it's a case for
improving risk management.
At least 25% of private colleges
are now running deficits. Even in a
good economy, public college expenses
generally outpace tuition revenue. But
demographics are beginning to work
against traditional colleges as the pool of
18-year-olds continues to decline. Reduced revenues give rise to staff consolidations and staff reductions. Less training happens. Less process is followed.
Less oversight occurs. Yet the pressure to
raise money and fulfill enrollment quotas remains. This is where the crisis of
confidence begins, and risk escalates.
Public disillusionment
Colleges and universities have been
known to give preference to legacy students. In these challenging times, it is
difficult for an institution to say no to
a seven-figure gift, even if it is tied to
the unspoken promise of an education
for the offspring of the philanthropist.
Colleges and universities, historically
revered, have become a target of public
disillusionment over decisions made
with finances in mind.

UBmag.me/admissionscrisis

50 | October 2019

Colleges and universities,
historically revered,
have become a target
of public disillusionment
over decisions made with
finances in mind.
Should we just accept this diminished image of higher education? Most
colleges and universities would say that
their admissions policies are fair and
that their approval processes are followed. But now that the lurid details of
the admissions scandal have made it to
grocery-aisle tabloids, a skeptical public
says otherwise.
Risk management
To establish greater trust in the admissions process, leaders must recommit to
managing risk in these key areas:
* Better process: Conducting an
audit of current admissions policies and
procedures that includes staff interviews can help identify opportunities
to improve current processes and locate
gaps. Having a documented third-party
review is also something credible that
leaders can point to when prospective
students, parents, the community and
the board ask questions about admissions processes. It will not only provide
peace of mind, but also mitigate risk.
* Adherence to training: A recurring review of training curriculum can
ensure that staff development tools are
up to date. It is also important to review
the training and continuing education credentials of staff, including new

hires. Sometimes, between new hires,
staff transfers and staffing reductions,
training cycles are missed. Also, leaders
must make sure that the requirements
for ethics training are in place. Some
institutions are moving to annual ethics
certification for all employees.
* More oversight and accountability: Decision-makers in the admissions
and fund development offices should be
required to complete conflict of interest
statements. In addition, every higher
ed institution should have a whistleblower policy. Some institutions even
have a hotline that encourages internal
feedback.
* Enhanced transparency: Institutions should be open about their efforts
to reduce exposure to fraud in their
admissions processes. Given the notoriety of the current scandals and the
high-profile nature of the institutions
involved, having responsible and ethical
admissions practices is expected. Efforts
should be documented on school websites and in annual reports, brochures
and marketing materials.
Regardless of what happens with
the scandal, colleges and universities
should see this as an opportunity to
be proactive. It's a chance to put the
right controls in place so leaders can
stand up and say: "This is what we do
to maintain integrity in our admissions
process." That way, they'll be able to
answer the most important question
before it's asked.
Jean Close is a partner in The Bonadio
Group's Healthcare/Tax Exempt Division,
specializing in providing financial audit,
benchmarking, finance and risk management
consulting services to higher ed institutions.
UniversityBusiness.com


http://www.UBmag.me/admissionscrisis http://www.UniversityBusiness.com

University Business October 2019

Table of Contents for the Digital Edition of University Business October 2019

University Business October 2019 - Cover1
University Business October 2019 - Cover2
University Business October 2019 - 1
University Business October 2019 - 2
University Business October 2019 - 3
University Business October 2019 - 4
University Business October 2019 - 5
University Business October 2019 - 6
University Business October 2019 - 7
University Business October 2019 - 8
University Business October 2019 - 9
University Business October 2019 - 10
University Business October 2019 - 11
University Business October 2019 - 12
University Business October 2019 - 13
University Business October 2019 - 14
University Business October 2019 - 15
University Business October 2019 - 16
University Business October 2019 - 17
University Business October 2019 - 18
University Business October 2019 - 19
University Business October 2019 - 20
University Business October 2019 - 21
University Business October 2019 - 22
University Business October 2019 - 23
University Business October 2019 - 24
University Business October 2019 - 25
University Business October 2019 - 26
University Business October 2019 - 27
University Business October 2019 - 28
University Business October 2019 - 29
University Business October 2019 - 30
University Business October 2019 - 31
University Business October 2019 - 32
University Business October 2019 - 33
University Business October 2019 - 34
University Business October 2019 - 35
University Business October 2019 - 36
University Business October 2019 - 37
University Business October 2019 - 38
University Business October 2019 - 39
University Business October 2019 - 40
University Business October 2019 - 41
University Business October 2019 - 42
University Business October 2019 - 43
University Business October 2019 - 44
University Business October 2019 - 45
University Business October 2019 - 46
University Business October 2019 - 47
University Business October 2019 - 48
University Business October 2019 - 49
University Business October 2019 - 50
University Business October 2019 - 51
University Business October 2019 - 52
University Business October 2019 - Cover3
University Business October 2019 - Cover4
https://www.nxtbook.com/pmg/UB/UB_0520
https://www.nxtbook.com/pmg/UB/UB_0320
https://www.nxtbook.com/pmg/UB/UB_0120
https://www.nxtbook.com/pmg/UB/UB_1119
https://www.nxtbook.com/pmg/UB/UB_1019
https://www.nxtbook.com/pmg/UB/UB_0819
https://www.nxtbook.com/pmg/UB/UB_0719
https://www.nxtbook.com/pmg/UB/UB_0619
https://www.nxtbook.com/pmg/UB/UB_0419
https://www.nxtbook.com/pmg/UB/UB_0319
https://www.nxtbook.com/pmg/UB/UB_0119
https://www.nxtbook.com/pmg/UB/UB_1218
https://www.nxtbook.com/pmg/UB/UB_1118
https://www.nxtbook.com/pmg/UB/UB_1018
https://www.nxtbook.com/pmg/UB/UB_0918
https://www.nxtbook.com/pmg/UB/UB_0818
https://www.nxtbook.com/pmg/UB/UB_0718
https://www.nxtbook.com/pmg/UB/UB_0618
https://www.nxtbook.com/pmg/UB/UB_0518
https://www.nxtbook.com/pmg/UB/UB_0418
https://www.nxtbook.com/pmg/UB/UB_0318
https://www.nxtbook.com/pmg/UB/UB_0218
https://www.nxtbook.com/pmg/UB/UB_0118
https://www.nxtbook.com/pmg/UB/UB_1217
https://www.nxtbook.com/pmg/UB/UB_1117
https://www.nxtbook.com/pmg/UB/UB_1017
https://www.nxtbook.com/pmg/UB/UB_0917
https://www.nxtbook.com/pmg/UB/UB_0817
https://www.nxtbook.com/pmg/UB/UB_0717
https://www.nxtbook.com/pmg/UB/UB_0617
https://www.nxtbook.com/pmg/UB/UB_0517
https://www.nxtbook.com/pmg/UB/UB_0417
https://www.nxtbook.com/pmg/UB/UB_0317
https://www.nxtbook.com/pmg/UB/UB_0217EPUB
https://www.nxtbook.com/pmg/UB/UB_0217
https://www.nxtbook.com/pmg/UB/UB_0117
https://www.nxtbook.com/pmg/UB/UB_1216
https://www.nxtbook.com/pmg/UB/UB_1116
https://www.nxtbook.com/pmg/UB/UB_1016
https://www.nxtbook.com/pmg/UB/UB_0916
https://www.nxtbook.com/pmg/UB/UB_0816
https://www.nxtbook.com/pmg/UB/UB_0816CG
https://www.nxtbook.com/pmg/UB/UB0716
https://www.nxtbook.com/pmg/UB/GlobalSellSheet
https://www.nxtbook.com/pmg/UB/UB_0616
https://www.nxtbook.com/pmg/UB/UB_0516
https://www.nxtbook.com/pmg/UB/UB0416
https://www.nxtbook.com/pmg/UB/UB0316
https://www.nxtbook.com/pmg/UB/UB_0216r2
https://www.nxtbook.com/pmg/UB/UBGuide
https://www.nxtbook.com/pmg/UB/UB0116
https://www.nxtbook.com/pmg/UB/UB
https://www.nxtbook.com/nxtbooks/pmg/ub201511
https://www.nxtbook.com/nxtbooks/pmg/ub201510
https://www.nxtbook.com/nxtbooks/pmg/ub201509
https://www.nxtbook.com/nxtbooks/pmg/ub201508
https://www.nxtbook.com/nxtbooks/pmg/ub201508_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201507
https://www.nxtbook.com/nxtbooks/pmg/ub201506
https://www.nxtbook.com/nxtbooks/pmg/ub201506_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201505
https://www.nxtbook.com/nxtbooks/pmg/ub201504
https://www.nxtbook.com/nxtbooks/pmg/ub201503
https://www.nxtbook.com/nxtbooks/pmg/ub201502
https://www.nxtbook.com/nxtbooks/pmg/ub201501
https://www.nxtbook.com/nxtbooks/pmg/ub201501_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201412
https://www.nxtbook.com/nxtbooks/pmg/ub201411
https://www.nxtbook.com/nxtbooks/pmg/ub201410
https://www.nxtbook.com/nxtbooks/pmg/ub201409
https://www.nxtbook.com/nxtbooks/pmg/ub201408
https://www.nxtbook.com/nxtbooks/pmg/ub201408_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201407
https://www.nxtbook.com/nxtbooks/pmg/ub201406
https://www.nxtbook.com/nxtbooks/pmg/ub201406_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201405
https://www.nxtbook.com/nxtbooks/pmg/ub201404
https://www.nxtbook.com/nxtbooks/pmg/ub201403
https://www.nxtbook.com/nxtbooks/pmg/ub201402
https://www.nxtbook.com/nxtbooks/pmg/ub201401
https://www.nxtbook.com/nxtbooks/pmg/ub201401_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201312
https://www.nxtbook.com/nxtbooks/pmg/ub201311
https://www.nxtbook.com/nxtbooks/pmg/ub201310
https://www.nxtbook.com/nxtbooks/pmg/ub201309
https://www.nxtbook.com/nxtbooks/pmg/ub201308
https://www.nxtbook.com/nxtbooks/pmg/ub201308_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201307
https://www.nxtbook.com/nxtbooks/pmg/ub201306_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201306
https://www.nxtbook.com/nxtbooks/pmg/ub201305
https://www.nxtbook.com/nxtbooks/pmg/ub201304
https://www.nxtbook.com/nxtbooks/pmg/ub201303
https://www.nxtbook.com/nxtbooks/pmg/ub201302
https://www.nxtbook.com/nxtbooks/pmg/ub201301
https://www.nxtbook.com/nxtbooks/pmg/ub201301_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub1212
https://www.nxtbook.com/nxtbooks/pmg/ub1112
https://www.nxtbook.com/nxtbooks/pmg/ub1012
https://www.nxtbook.com/nxtbooks/pmg/ub0912
https://www.nxtbook.com/nxtbooks/pmg/ub_cg12
https://www.nxtbook.com/nxtbooks/pmg/ub070812
https://www.nxtbook.com/nxtbooks/pmg/ub0612
https://www.nxtbook.com/nxtbooks/pmg/ub_avguide0612
https://www.nxtbook.com/nxtbooks/pmg/ub0512
https://www.nxtbook.com/nxtbooks/pmg/ub0412
https://www.nxtbook.com/nxtbooks/pmg/ub0312
https://www.nxtbook.com/nxtbooks/pmg/ub0212
https://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0112
https://www.nxtbook.com/nxtbooks/pmg/ub1211
https://www.nxtbook.com/nxtbooks/pmg/ub1011
https://www.nxtbook.com/nxtbooks/pmg/ub0911
https://www.nxtbook.com/nxtbooks/pmg/ub_cg11
https://www.nxtbook.com/nxtbooks/pmg/ub0711
https://www.nxtbook.com/nxtbooks/pmg/ub0611_av
https://www.nxtbook.com/nxtbooks/pmg/ub0611
https://www.nxtbook.com/nxtbooks/pmg/ub0511
https://www.nxtbook.com/nxtbooks/pmg/ub0411
https://www.nxtbook.com/nxtbooks/pmg/ub0311
https://www.nxtbook.com/nxtbooks/pmg/ub0211
https://www.nxtbook.com/nxtbooks/pmg/ub0111
https://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0111
https://www.nxtbook.com/nxtbooks/pmg/ub1110
https://www.nxtbook.com/nxtbooks/pmg/ub1010
https://www.nxtbook.com/nxtbooks/pmg/ub0910
https://www.nxtbook.com/nxtbooks/pmg/ub_2010financeguide
https://www.nxtbook.com/nxtbooks/pmg/ub_2010consultants
https://www.nxtbook.com/nxtbooks/pmg/ub_2010avguide
https://www.nxtbook.com/nxtbooks/pmg/ub0710
https://www.nxtbook.com/nxtbooks/pmg/ub0610
https://www.nxtbook.com/nxtbooks/pmg/ub0510
https://www.nxtbook.com/nxtbooks/pmg/ub0410
https://www.nxtbook.com/nxtbooks/pmg/ub0310
https://www.nxtbook.com/nxtbooks/pmg/ub0210
https://www.nxtbook.com/nxtbooks/pmg/ub0110
https://www.nxtbook.com/nxtbooks/pmg/ub1109
https://www.nxtbook.com/nxtbooks/pmg/ub1009
https://www.nxtbook.com/nxtbooks/pmg/ub0909
https://www.nxtbook.com/nxtbooks/pmg/ub0709
https://www.nxtbook.com/nxtbooks/pmg/ub_fg09
https://www.nxtbook.com/nxtbooks/pmg/ub0609
https://www.nxtbook.com/nxtbooks/pmg/ub0509
https://www.nxtbook.com/nxtbooks/pmg/ub0409
https://www.nxtbook.com/nxtbooks/pmg/ub0309
https://www.nxtbook.com/nxtbooks/pmg/ub0209
https://www.nxtbook.com/nxtbooks/pmg/ub0109
https://www.nxtbook.com/nxtbooks/pmg/ub1208
https://www.nxtbook.com/nxtbooks/pmg/ub1108
https://www.nxtbook.com/nxtbooks/pmg/ub1008
https://www.nxtbook.com/nxtbooks/pmg/ub0908
https://www.nxtbook.com/nxtbooks/pmg/ub0808
https://www.nxtbook.com/nxtbooks/pmg/ub0708
https://www.nxtbook.com/nxtbooks/pmg/ub0608
https://www.nxtbook.com/nxtbooks/pmg/ub0508
https://www.nxtbook.com/nxtbooks/pmg/ub0408
https://www.nxtbook.com/nxtbooks/pmg/ub0308
https://www.nxtbook.com/nxtbooks/pmg/ub0208
https://www.nxtbook.com/nxtbooks/pmg/ub0907
https://www.nxtbook.com/nxtbooks/pmg/ub0807
https://www.nxtbook.com/nxtbooks/pmg/ub0707
https://www.nxtbook.com/nxtbooks/pmg/ub0607
https://www.nxtbook.com/nxtbooks/pmg/ub0507
https://www.nxtbook.com/nxtbooks/pmg/ub0407
https://www.nxtbook.com/nxtbooks/pmg/ub0307
https://www.nxtbook.com/nxtbooks/pmg/ub0207
https://www.nxtbook.com/nxtbooks/pmg/ub0107
https://www.nxtbook.com/nxtbooks/pmg/ub1206
https://www.nxtbook.com/nxtbooks/pmg/ub1106
https://www.nxtbook.com/nxtbooks/pmg/ub1006
https://www.nxtbook.com/nxtbooks/pmg/ub0906
https://www.nxtbook.com/nxtbooks/pmg/ub0806
https://www.nxtbook.com/nxtbooks/pmg/ub0706
https://www.nxtbook.com/nxtbooks/pmg/ub0606-GG
https://www.nxtbook.com/nxtbooks/pmg/ub0606
https://www.nxtbook.com/nxtbooks/pmg/ub0506
https://www.nxtbook.com/nxtbooks/pmg/ub0406
https://www.nxtbookmedia.com