PPMA Update Sept/October 2020 - 1

PPMA Update
PENNSYLVANIA PODIATRIC MEDICAL ASSOCIATION

SEPT/OCT 2020

A Cautionary Tale

Putting on Your Best Public Face: Politics, Social
Media, and Your Practice
-By PPMA Board Member John Keenan, DPM
Social Media can be a great way to advertise and get new
patients to come into your office, but you have to have
some guidelines
on how to use
"Make sure that face them. They are
is what you want the the public "face"
of your business,
public to see."
as is your staff
that interacts
with the patients. Make sure that face is what you want the
public to see.

A Fictional Tale of a PA Podiatrist
Let's explore a fictional podiatrist here in Pennsylvania.
We'll call him Dr. Edward Xavier (E.X.) Ample. He's been
in practice for 20 years, is well liked by his patients, and is
popular in the community. He owns a successful practice,
and is thinking about bringing on an associate who will
want to buy his practice when he retires in 10 years.
As part of his business advertising, he maintains a basic
Facebook page with a few pictures of the business, some
happy times with the staff, and the contact information for
the practice. He doesn't do any personal social media. If
someone submits a friend request to the business, he
automatically accepts.
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PPMA Update Sept/October 2020

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https://www.nxtbook.com/ppma/PPMA/PPMAUPDATESeptOct2020
https://www.nxtbook.com/ppma/PPMA/update_070820
https://www.nxtbook.com/ppma/PPMA/update_050620
https://www.nxtbookmedia.com