Fixed Ops Magazine - 2021 Vol18 04 - 30

5. Seasonal promotions
Finally, summer and winter offer more harsh climates
and are key times in which to prepare vehicles.
Encourage advisors to start pitching summer
services in the early spring and continue offering
these services all summer long. As the temperatures
start to cool toward the end of summer, begin promoting
winter services - especially for diesel vehicles.
For road trip seasons, promote maintenance
services for the reliability, safety, and peace of mind
for your customers.
2. Check the dipstick-The best way to check for oil
consumption issues or gasoline contamination in the
oil is by checking the dipstick.
3. Pair related services-Do not overlook the opportunity
to offer maintenance services with related repair
or maintenance requests.
4. Mileage intervals do not tell the whole story-
This advice fits with all three bullet points above. If
you only check mileage intervals, you are going to
miss out on a lot of potential business and do your
customers a disservice by not offering services they
badly need.
5. Seasonal promotion-Capitalize on seasonal driving
patterns for sales opportunities and to provide
reliability, safety, and value to customers.
KEY TAKE-AWAYS:
1. Pop the hood-A quick inspection under the hood
can lead to the advisor finding problems that would
otherwise be missed. Not offering a customer a
needed repair is as bad as selling them a repair they
do not need.
Mike Bauer has trained
thousands of BG Reps
and Service Advisors
around the world. His
training has been a
major factor in service
sales
for
dealerships,
independent shops, and
franchises.
30

Fixed Ops Magazine - 2021 Vol18 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 04

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