connected between new car purchases. And tires, a gateway service, make that connection. Plainly put, if you are not committed to tires, you are not really committed to retaining customers. It is not as if mobile service is a shift into uncharted territory. Tires are what you do. They balance the same in the shop or a residential driveway or a busy office building parking lot. It is the same thing you have always done. Now you can do it from anywhere. MEET YOUR CUSTOMERS ON THEIR OWN GROUND-LITERALLY It is hard to overstate the importance of customer loyalty in the automotive business, particularly with regard to service. Whenever there is something you can do to further cement that relationship, it should usually be done. People always prefer speed and convenience. Since the pandemic, those preferences have skyrocketed. The barriers to providing speedy, convenient mobile service are low and you already possess the necessary expertise. It is a simple, sensible step. JANUARY FEBRUARY 2022 || FIXED OPS MAGAZINE 23