Fixed Ops Magazine 2022 Vol 19-1 - 30

The sales manager then met the customer in the waiting
area and let the customer know the managers were
there to get the customer the answer to that burning
question, " How much is their car actually worth? " Using
those integrated systems, the sales manager was able to
successfully identify opportunities.
" I notice you are in a 2019 vehicle. You know, I can get
you into a new model for the same price you are paying
now, " they could frequently tell the customer.
A CONSISTENT RETURN
After changing the approach to the question, what was
5-10 cars per month being sourced from the service
lane, in 2019 and 2020, consistently became 20-30 cars
per month from May to October in 2021, according to
Mauldin. He says, in that time, the dealership was making
$80,000-$120,000 on those cars.
All it took was a little tweak, and an unlikely fixed ops
tool became a big source of profit.
30
" Could it have been possible without the kiosk? Maybe, "
said Mauldin. " Did the kiosk have a direct contribution?
Absolutely. "
Cory Coler began his
career in the automotive
industry in 2001 at
a Toyota retailer, becoming
an ASE Certified
Advisor and Toyota
Certified Assistant Service
Manager. In 2005,
he joined Reynolds' Service
Price Guides (SPG)
department in Tampa, Florida and quickly became a
subject matter expert for the product. Over the past 8
years he's been responsible for the enhancement and
design of several fixed operations applications and is
currently the product manager for GoMoto.

Fixed Ops Magazine 2022 Vol 19-1

Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-1

Fixed Ops Magazine 2022 Vol 19-1 - 1
Fixed Ops Magazine 2022 Vol 19-1 - 2
Fixed Ops Magazine 2022 Vol 19-1 - 3
Fixed Ops Magazine 2022 Vol 19-1 - 4
Fixed Ops Magazine 2022 Vol 19-1 - 5
Fixed Ops Magazine 2022 Vol 19-1 - 6
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Fixed Ops Magazine 2022 Vol 19-1 - 20
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Fixed Ops Magazine 2022 Vol 19-1 - 28
Fixed Ops Magazine 2022 Vol 19-1 - 29
Fixed Ops Magazine 2022 Vol 19-1 - 30
Fixed Ops Magazine 2022 Vol 19-1 - 31
Fixed Ops Magazine 2022 Vol 19-1 - 32
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Fixed Ops Magazine 2022 Vol 19-1 - 47
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