Fixed Ops Magazine 2022 Vol 19-6 - 21

get overwhelming. Calls will fall through the cracks.
It's inevitable. So, consider using a CI system that not
only helps you track, route and monitor your calls, but
also utilizes state-of-the-art artificial intelligence (AI)
and automotive call experts. These experts capture
the customer phone experience with call transcriptions
and summaries, while they identify keywords and sentiments
so you receive mobile alerts within minutes of
the call coming in.
Receiving automated mobile alerts will enable your team
to act quickly and respond to your customers inquiries
so the customers feel valued and appreciated. A recent
study revealed that they feel so appreciated that 1 in every
4 customers who were called back as a result of an
opportunity alert scheduled an appointment to visit the
dealership. Service departments have a daily ebb and
flow with in-person activity; however, the phones never
seem to stop ringing. Remember, your phones are still
your number one sales and appointment setting asset.
HOW IS YOUR MARKETING
WORKING FOR YOU?
Vehicle maintenance is a highly competitive service offering.
It's an area where many customers don't necessarily
have brand loyalty, especially when they are out
NOVEMBER DECEMBER 2022 || FIXED OPS MAGAZINE
of warranty. It's important for your marketing team to
have full visibility into how effective their marketing
campaigns are working for the investment you've made.
* Are they driving new business?
* Are they helping with customer retention?
* Are they effective in capturing higher priced
repair or maintenance packages?
* Are they influencing trade-ins or vehicle sales?
YOUR CI PLATFORM CAN BE YOUR
MARKETING DATA RESOURCE CENTER
Let your CI platform be your marketing data resource
center. CI platforms are designed to measure calls using
dynamic number insertions (DNI) paired with Google
Analytics, UTM tracking, SEM metrics, website analytics
and direct marketing, such as email, direct mail, events
and more. This information will identify which marketing
channels and campaigns are driving inbound calls for:
* service and sales appointment scheduling
* service promotions
* customer loyalty initiatives
* vehicle inventory
* vehicle appraisals
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Fixed Ops Magazine 2022 Vol 19-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-6
