Fixed Ops Magazine 2022 Vol 19-6 - 56

BDC DEPARTMENT BY BOB GOWER
BDCs FOR
CUSTOMER
RETENTION
How to Change your BDC from an Appointment Center
to a Retention Center
W
e've been having a lot of discussions with
manufacturers and dealerships lately and one
thing that is becoming crystal clear is retention
will be of the utmost importance as we head into
2023. General Motors seems to be leading the charge
and we're hearing that the main factor that will be driving
co-op dollars and reimbursements will center on retention
stats.
The question then becomes, how do you ensure you
are receiving not only leads and additional profits
through your BDC, but also generating money back for
your programs?
Before we launch forward into the metrics needed to
create money back for your programs, let's take a step
back.
OLD BDC METRICS
Did you know that daily service-related inbound calls to
a BDC outnumber sales calls by a 7-to-1 ratio? For dealerships
that commit to a BDC, either in-house or out56

Fixed Ops Magazine 2022 Vol 19-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-6

Fixed Ops Magazine 2022 Vol 19-6 - 1
Fixed Ops Magazine 2022 Vol 19-6 - 2
Fixed Ops Magazine 2022 Vol 19-6 - 3
Fixed Ops Magazine 2022 Vol 19-6 - 4
Fixed Ops Magazine 2022 Vol 19-6 - 5
Fixed Ops Magazine 2022 Vol 19-6 - 6
Fixed Ops Magazine 2022 Vol 19-6 - 7
Fixed Ops Magazine 2022 Vol 19-6 - 8
Fixed Ops Magazine 2022 Vol 19-6 - 9
Fixed Ops Magazine 2022 Vol 19-6 - 10
Fixed Ops Magazine 2022 Vol 19-6 - 11
Fixed Ops Magazine 2022 Vol 19-6 - 12
Fixed Ops Magazine 2022 Vol 19-6 - 13
Fixed Ops Magazine 2022 Vol 19-6 - 14
Fixed Ops Magazine 2022 Vol 19-6 - 15
Fixed Ops Magazine 2022 Vol 19-6 - 16
Fixed Ops Magazine 2022 Vol 19-6 - 17
Fixed Ops Magazine 2022 Vol 19-6 - 18
Fixed Ops Magazine 2022 Vol 19-6 - 19
Fixed Ops Magazine 2022 Vol 19-6 - 20
Fixed Ops Magazine 2022 Vol 19-6 - 21
Fixed Ops Magazine 2022 Vol 19-6 - 22
Fixed Ops Magazine 2022 Vol 19-6 - 23
Fixed Ops Magazine 2022 Vol 19-6 - 24
Fixed Ops Magazine 2022 Vol 19-6 - 25
Fixed Ops Magazine 2022 Vol 19-6 - 26
Fixed Ops Magazine 2022 Vol 19-6 - 27
Fixed Ops Magazine 2022 Vol 19-6 - 28
Fixed Ops Magazine 2022 Vol 19-6 - 29
Fixed Ops Magazine 2022 Vol 19-6 - 30
Fixed Ops Magazine 2022 Vol 19-6 - 31
Fixed Ops Magazine 2022 Vol 19-6 - 32
Fixed Ops Magazine 2022 Vol 19-6 - 33
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Fixed Ops Magazine 2022 Vol 19-6 - 35
Fixed Ops Magazine 2022 Vol 19-6 - 36
Fixed Ops Magazine 2022 Vol 19-6 - 37
Fixed Ops Magazine 2022 Vol 19-6 - 38
Fixed Ops Magazine 2022 Vol 19-6 - 39
Fixed Ops Magazine 2022 Vol 19-6 - 40
Fixed Ops Magazine 2022 Vol 19-6 - 41
Fixed Ops Magazine 2022 Vol 19-6 - 42
Fixed Ops Magazine 2022 Vol 19-6 - 43
Fixed Ops Magazine 2022 Vol 19-6 - 44
Fixed Ops Magazine 2022 Vol 19-6 - 45
Fixed Ops Magazine 2022 Vol 19-6 - 46
Fixed Ops Magazine 2022 Vol 19-6 - 47
Fixed Ops Magazine 2022 Vol 19-6 - 48
Fixed Ops Magazine 2022 Vol 19-6 - 49
Fixed Ops Magazine 2022 Vol 19-6 - 50
Fixed Ops Magazine 2022 Vol 19-6 - 51
Fixed Ops Magazine 2022 Vol 19-6 - 52
Fixed Ops Magazine 2022 Vol 19-6 - 53
Fixed Ops Magazine 2022 Vol 19-6 - 54
Fixed Ops Magazine 2022 Vol 19-6 - 55
Fixed Ops Magazine 2022 Vol 19-6 - 56
Fixed Ops Magazine 2022 Vol 19-6 - 57
Fixed Ops Magazine 2022 Vol 19-6 - 58
Fixed Ops Magazine 2022 Vol 19-6 - 59
Fixed Ops Magazine 2022 Vol 19-6 - 60
Fixed Ops Magazine 2022 Vol 19-6 - 61
Fixed Ops Magazine 2022 Vol 19-6 - 62
Fixed Ops Magazine 2022 Vol 19-6 - 63
Fixed Ops Magazine 2022 Vol 19-6 - 64
Fixed Ops Magazine 2022 Vol 19-6 - 65
Fixed Ops Magazine 2022 Vol 19-6 - 66
Fixed Ops Magazine 2022 Vol 19-6 - 67
Fixed Ops Magazine 2022 Vol 19-6 - 68
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