Fixed Ops Magazine - 2022 Vol19 02 - 29

firms, startups, private equity, and investor pools are
all investing heavily and maneuvering to capture a
charging infrastructure market share. Everyone in the
know is buying in.
THE MODERN DAY GOLD RUSH
In this competitive environment, those first to market
are capturing the scarce real estate. Part of this scarce
real estate is the level 2 home charger that will live at
your EV customer's home. The current dealership mentality
is to wait to see what will happen in the market.
But long term, this posture will lead to being late and
inefficient at maintaining and cultivating customer satisfaction
and loyalty. This opportunity
will ultimately drive customer behaviors
- most certainly away from you
if you take a passive approach and
choose to procrastinate.
According to the Connecticut Pura
(Public Utilities Regulatory Authority)
Investigation into Distribution Systems
Planning of Electric Distribution
Companies - Zero Emission Vehicles
Commission, 89% of Zero Emission Vehicle drivers will
have access to home charging over the next three years.
This is a brand new study that just came out in July of
2021. The overarching takeaway is that nearly 9 out of
10 of your EV's sold will REQUIRE a home charger. This
means that 9 out of 10 of your EV customers will want
Level 2 charger hardware and electrical installation services
on their property.
SEE (AND SEIZE) THE OPPORTUNITY
there is
currently a quiet,
modern day
gold rush taking place
This is fantastic news for you because the average
cost for hardware, installation and permits is between
$1,300.00 and $3,500.00. While EV sales are not a large
segment of your business today, EV
adoption will continue to be forced
to unfold and this sector will increase.
With current sales around 10 EV's a
month, you are looking at between
$12,000.00 and $31,000.00 in additional
profit. When you look to the
future, think about how those numbers
are going to expand when this
becomes 50% of your business - and
then the eventual, inevitable 100%?!
MARCH APRIL 2022 || FIXED OPS MAGAZINE
29

Fixed Ops Magazine - 2022 Vol19 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 02

Fixed Ops Magazine - 2022 Vol19 02 - 1
Fixed Ops Magazine - 2022 Vol19 02 - 2
Fixed Ops Magazine - 2022 Vol19 02 - 3
Fixed Ops Magazine - 2022 Vol19 02 - 4
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Fixed Ops Magazine - 2022 Vol19 02 - 29
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