Fixed Ops Magazine - 2022 Vol19 02 - 35

vices generate higher profits and help ensure that you
see these customers late in the vehicle ownership cycle.
In addition, creating custom content and videos
on your website will provide your online service customers
with the information, education, and recommendations
they are looking for, giving them a better
overall website experience.
Along with Service, do not forget about other key
profit centers like Parts, Accessories, Tires, and Collision.
These are all great departments within the dealership
that typically don't get much attention, especially
online.
BUY AND SELL VEHICLES OUT OF YOUR
SERVICE LANE
A friend of mine and long-time fixed ops trainer, Jeff
Cowan, always says, " If you want to sell more cars,
sell more service. " With new inventory still trickling in
MARCH APRIL 2022 || FIXED OPS MAGAZINE
and everyone fighting for used cars at the auctions,
one great place to close that gap is in your service
lane. Whether it's a current customer or someone who
found you off the street, this is a chance not only to
pick up additional service revenue but also a great way
to buy a nice used vehicle. In the process, you may
even trade it for something you have on the lot. If your
dealership still hasn't put together a plan for this type
of strategy, you are missing out on an opportunity!
Many dealerships have allocated a salesperson to the
service drive who works closely with the Service Advisors
and Service BDC to identify and work with these
opportunities.
CREATE AN ONGOING TRAINING
PROGRAM FOR TECHS & ADVISORS
As I talk to dealerships daily, the ongoing need for technicians
and service advisors is typically an important
conversation. Dealerships still get only about 1/3 of
35

Fixed Ops Magazine - 2022 Vol19 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 02

Fixed Ops Magazine - 2022 Vol19 02 - 1
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