Fixed Ops Magazine - 2022 Vol19 02 - 36

formed on their vehicle? Much of this is due to financial
challenges. In fact, 40% of Americans don't have
$400 saved for emergencies. As consumers continue
to struggle in a covid economy, having easy financing
options available to your customers ensures that your
dealership does not miss out on those higher-priced
repair orders.
the service revenue in the market. Not having skilled
workers to do the work is making this an even more
significant challenge. Attracting qualified employees
is tough right now. Dealerships must focus on
a few different strategies to ensure they will always
have enough technicians and advisors. One way to
meet these needs is to create an ongoing training and
certification program. Showing service professionals a
path that develops their careers helps create a winning
culture and the ability to promote from within the
organization. This is a long-term plan, so you might
have to go outside your company to meet your shortterm
needs as you implement this strategy. If you need
to hire from outside your organization, you must look
at both inside your community and even consider new
employees from other markets. Regardless, dealerships
need to develop and execute an ongoing recruiting
strategy. This is not just for when they feel like they
need to hire someone.
Challenges are opportunities in disguise. While the
initiatives I have highlighted above might not be the
only challenges your dealership is dealing with, putting
a spotlight on these areas will go a long way toward
ensuring a successful year. Like most retail businesses,
dealerships need revenue to survive. Merchandising all
your profit centers on your website, selling out of the
service lane, attracting talented employees, and providing
service customers with financing options can all
help to achieve making 2022 the Year of the Service
Department.
Owen Moon is the CEO
of FIXED OPS DIGITAL,
Automotive's Premier
Service Marketing &
Technology Company
specializing in Service,
Parts, Tire, Accessories,
and
Collision
Online
Marketing. Owen is an
accredited speaker who
PARTNER WITH A REPAIR
FINANCING COMPANY
Did you know that 58% of service customers today are
declining or deferring service work needed to be per36
has
presented at automotive events such as Digital
Dealer and the Fixed Ops Roundtable. Owen can be
reached at 605-376-0195 or by email at
Owen@FixedOpsDigital.com.
Fixed Ops Magazine - 2022 Vol19 02

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