repair event stories. However, I think everyone would agree that it is indeed a critical portion of the warranty claims process, while positioning the dealership in the best light legally. THE BOTTOM LINE FOR MASTERING THE THREE " C " S The bottom line is that there are some very lucky dealers who have, on their own, mastered the three " C " s. Kudos to them. For the rest, there is an innovative OEM specific software solution to enable dealers to execute a strong game plan in this area of opportunity. Joe McCue started his career in 1979 at a General Motors store in Pittsburgh Pennsylvania and has over 35 years of experience in automotive dealerships from Technician, Service Manager, Parts and Service Director, Multi-Dealer Fixed Ops Director to Vice President/General Manager. Joe has also consulted in over 100 dealerships nationally teaching customer engagement with an iPad solution on the service lane. He has a most recently demonstrated history of working in the computer software industry as the Founder/Partner at Pencilwrench LLC. Joe is passionate about assisting car dealerships and changing the way dealers communicate with their customers globally. Joe is an Alumni from the University of Pittsburgh. 50