Fixed Ops Magazine - 2022 Vol19 02 - 53

their first choice. This can be done by using the right
strategies and building good relationships.
To provide wholesale customers with better service,
you could borrow from eCommerce strategies. When
dealers get set up to sell online, the main focus is often
reaching customers across the country. However, you
can use eCommerce strategies to provide your local
wholesale customers with a better buying experience.
eCOMMERCE STRATEGIES TO GROW YOUR
WHOLESALE BUSINESS
* Easy Online Ordering 24/7
* Quick Pricing References
* Proper Fitment
* Fast Delivery Options
* Quality Digital Communication
EASY ONLINE ORDERING
When it comes to your wholesale customers, time is
money. So the quicker they can source parts, the better.
Your local mechanic only has a limited amount of time
to find the right part when a vehicle comes in for repairs.
This means that they will use the fastest method
of sourcing and ordering. Of course, nothing is quicker
and more convenient than online shopping. Having an
online option gives your wholesale customers a way to
order parts 24/7/365, whether your shop is open or not.
Having an online option also makes it easier for them to
see if you have their needed part in stock and available
for them without having to pick up the phone and call
your parts department. This is all true whether through
your dealership website or your own separate parts
web store.
QUICK PRICING REFERENCES
The last thing your wholesale customers want to do is
call around to shops just to find a part at the right price.
A good eCommerce solution will allow you to create
custom views for your wholesale customers. The benefit
is that they go onto your site (whether it is your
dealership's website or a separate parts web store), and
they get the designated pricing you have set for them.
This saves them (and your team) a ton of time.
MARCH APRIL 2022 || FIXED OPS MAGAZINE
53

Fixed Ops Magazine - 2022 Vol19 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 02

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