Fixed Ops Magazine - 2022 Vol19 02 - 54

QUALITY COMMUNICATION
Bad communication is a sure way to ruin your relationship
with your wholesale customers, especially when a
part is delayed or out of stock. Dealerships need to get
their wholesale customers all the information related
to a part they ordered. Digital communication makes
it easier for customers and dealers to send and receive
updates on orders in real-time. Good communication
with your wholesale customers is an excellent way to
establish and maintain a good relationship.
USE eCOMMERCE STRATEGIES TO EXPAND
YOUR WHOLESALE BUSINESS
Wholesale is a vital revenue generator for your local
parts business. As more people drive aging cars and
return to the roads, more parts will need to be sold.
Also, the online parts market is growing dramatically.
PROPER FITMENT
Some of the biggest mistakes occur when the wrong
part is ordered, which is most often done during the
ordering process. Mechanical and collision shops deal
with various makes and models, and it is easy to end
up with the wrong part. This can cause frustration for
the customer and your parts department, as the part
will need to be returned and the repair will be delayed.
Good eCommerce can reduce wrong orders, ensuring
that the customer gets the right part for the vehicle
they are repairing and leading to fewer returns. When
a customer goes onto your site, you can help them find
the right part from the beginning by asking for the VIN
or the car's year, make, and model. Give your wholesale
customers the confidence that they have the right
part, which in turn, will make their customers happy.
FAST DELIVERY
Once a wholesale customer finds the right part at
the right price, fulfilling that order becomes priority
number one. Quick and easy delivery service at the
dealership is paramount to making wholesale customers
happy. Whether you have your own delivery service,
use a tool like RevolutionParts' Local Delivery, or
you use another same-day carrier to deliver parts to
wholesale customers, the convenience of parts delivery
is what clinches a returning wholesale customer.
54
As more consumers are shopping online, the same
strategies used to sell online can also help you sell
more parts to your local customers. Finding new ways
to foster better relationships and grow the wholesale
side of your business should be a key focus for 2022.
Ibrahim Mesbah has
been responsible for
bringing easy-to-use
products to life, designing
web
applications
that scale, building and
running high-performing
teams, and managing
large-scale software
products. Ibrahim
worked in software development for both Inter-Tel and
PayPal before the idea for RevolutionParts was born
in 2013. Ibrahim believes that it is time for dealers to
transform the way parts buyers and sellers connect. The
company is on a mission to disrupt and innovate the
automotive space by creating the most active parts network
in North America. Since inception, he has led the
startup to over 1,300 customers and $1 billion in part
and accessory sales.

Fixed Ops Magazine - 2022 Vol19 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 02

Fixed Ops Magazine - 2022 Vol19 02 - 1
Fixed Ops Magazine - 2022 Vol19 02 - 2
Fixed Ops Magazine - 2022 Vol19 02 - 3
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