Fixed Ops Magazine - 2022 Vol19 02 - 61

proliferation of EVs) where a new vehicle will need little
to no traditional maintenance work at all. Yes, even
the oil change in an internal combustion engine vehicle
could go away or become so insignificant that it will no
longer provide the trigger for a customer visit.
A SNAPSHOT OF A DEALER'S FUTURE
SERVICE BUSINESS
So, what DOES the future of a dealer's service business
look like? I say that the answer is right in front of you-
literally. Here is a challenge for you and every dealer: The
next time you are driving to your dealership, take note
of every business you see that is catering to automotive
service needs. They are all around your dealership (by
design) and they represent your future. Dealers need
to realize that there are billions of dollars being spent
on vehicles every year that are not being spent at the
dealership. Considering that traditional dealers sell 100
percent of the new vehicles, plus many of the used ones,
this is a billion-dollar business to re-capture. It breaks
down into two major categories:
MARCH APRIL 2022 || FIXED OPS MAGAZINE
1. Beautification and personalization
2. Wear-item repairs
Most dealers do some of this work already. But it is
often an afterthought-done only when the consumer
asks for it. This type of work must become a substantial
component of your business if you are going to survive
this next shift. And, the good news is, the opportunity
is huge.
* $324 billion = the size of the car and light-dutytruck
aftermarket*
* Over $80 billion in growth over the last decade
alone*
* $32 billion = the size of the replacement-tire market
in the U.S.**
* $41 billion = the size of the vehicle-customization
market in the U.S.***
Let's look more closely at the two business categories.
61

Fixed Ops Magazine - 2022 Vol19 02

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