Fixed Ops Magazine - 2022 Vol19 03 - 39

You can begin by empowering these agents to move
forward as you train them to handle more difficult and/
or more involved conversations. Once implemented,
this will free up service advisors' time as well as allow
agents to be true customer service representatives,
not simply order-takers.
While you undergo the changes, are you worried about
inbound calls ringing unanswered? Leverage a DVA to
handle routine inbound calls. Integrate the DVA with
your online scheduling tool and agents will never have
to touch simple, routine appointment requests.
2. Train agents on sales skills and overcoming objections.
Agents are supposed to be there to develop business,
but do they have the necessary training? Often
they cannot take ownership of calls because they do
not have the skills. The answer is to train agents to plant
the seeds of upcoming maintenance or alert the customers
to vehicle recalls. The agents do not have to sell
MAY JUNE 2022 || FIXED OPS MAGAZINE
the services on the call. As you know, the recommendations
will likely linger in the minds of the customers.
Then the customers will be more likely to approve the
services in the drive when the advisors mention it again.
3. Ensure the BDC Manager knows how to identify
and fill capacity gaps. Service scheduling is about
selling time. Gaps in the schedule are a direct hit to
your bottom line. Your BDC Manager must know how
much time you have to sell in a day, pay attention to
no-shows and cancellations, as well as be able to pivot
and use agents to rescue canceled appointment slots.
It is massively important to keep the schedule full. It
is especially important when many shops are running
two to three weeks out. Do not forget that having a
DVA answer inbound calls is a proven way to ensure
agents have time to call customers and fill those gaps.
4. Prioritize reducing scheduling horizons. With shops
across the country running at capacity, it is becoming
39

Fixed Ops Magazine - 2022 Vol19 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 03

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