* PERFECT PRICE The " perfect price " is not so high that it impacts retention. But, it is also not so low that it leaves profit on the table. Determining the " perfect price " depends on your geographical location, the type of work, and the customer type. From there, your service department will have the operations in place to be paying your technicians well and to continue to bring in work from new and returning customers. Included in this are a few different elements you should be aware of including types of work, types of customers, and warranty labor and parts. * TYPES OF WORK * LOF (Lube, Oil, Filter) - This requires the least amount of skill and also has a highly visible " market price " . * MAINTENANCE - Maintenance is still relatively unskilled and has a visible market price, it is essential that your pricing is competitive in your market. JULY AUGUST 2022 || FIXED OPS MAGAZINE 19