Fixed Ops Magazine - 2022 Vol19 05 - 21

tion. Proximity targeting not only uses
latitude and longitude information to
determine if a mobile device has been
at an aftermarket location, it can track
the length of time they were there.
When a customer was at an aftermarket
location for over 30 minutes, they
became a " known defector. "
In addition, data partners have the ability
to scrape credit card statements in
aggregate to see if customers have
charges on their credit cards from aftermarket
locations. They can even
see what service was provided. Using
this data, these audiences can be specifically
targeted with Facebook and
display advertising, which can bring
them back into the dealership when it
is time to service again.
A REAL-WORLD EXAMPLE OF
A " KNOWN DEFECTOR " :
How does this work exactly? Here is
a real-world example: Peggy recently
got an oil change at Jiffy Lube. The
proximity targeting data determines
that her phone was at the aftermarket
location, in your dealership's primary
marketing area. Also, data partners
see the charge for the oil change on
her credit card. Peggy then receives
advertising for a special offer that
brings her back into the dealership
for her next service instead of going
to the aftermarket location the next
time she needs an oil change.
HOW DO YOU IDENTIFY A CUSTOMER
WHO IS " IN THE MARKET FOR SERVICE " ?
Data can also help a dealership find people who own a
particular make of vehicle, live within a certain radius of
the dealership, and are " in the market for service " . When
a customer visits different dealerships' websites, aftermarket
websites, or websites for service parts or locations,
all of that information can be tracked. This online
SEPTEMBER OCTOBER 2022 || FIXED OPS MAGAZINE
activity indicates that the customer is " in the market''.
Then the customer can be sent a Facebook or display
ad. You can entice the customer with digital ads and
special offers that can bring them into your dealership.
A REAL-WORLD EXAMPLE OF A CUSTOMER
" IN THE MARKET FOR SERVICE " :
Here is a real-world example: Doug's car just broke down
and he needs a new alternator. Doug gets his vehicle
21
https://dealer.solera.com/knowndefectors/

Fixed Ops Magazine - 2022 Vol19 05

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 05

Fixed Ops Magazine - 2022 Vol19 05 - 1
Fixed Ops Magazine - 2022 Vol19 05 - 2
Fixed Ops Magazine - 2022 Vol19 05 - 3
Fixed Ops Magazine - 2022 Vol19 05 - 4
Fixed Ops Magazine - 2022 Vol19 05 - 5
Fixed Ops Magazine - 2022 Vol19 05 - 6
Fixed Ops Magazine - 2022 Vol19 05 - 7
Fixed Ops Magazine - 2022 Vol19 05 - 8
Fixed Ops Magazine - 2022 Vol19 05 - 9
Fixed Ops Magazine - 2022 Vol19 05 - 10
Fixed Ops Magazine - 2022 Vol19 05 - 11
Fixed Ops Magazine - 2022 Vol19 05 - 12
Fixed Ops Magazine - 2022 Vol19 05 - 13
Fixed Ops Magazine - 2022 Vol19 05 - 14
Fixed Ops Magazine - 2022 Vol19 05 - 15
Fixed Ops Magazine - 2022 Vol19 05 - 16
Fixed Ops Magazine - 2022 Vol19 05 - 17
Fixed Ops Magazine - 2022 Vol19 05 - 18
Fixed Ops Magazine - 2022 Vol19 05 - 19
Fixed Ops Magazine - 2022 Vol19 05 - 20
Fixed Ops Magazine - 2022 Vol19 05 - 21
Fixed Ops Magazine - 2022 Vol19 05 - 22
Fixed Ops Magazine - 2022 Vol19 05 - 23
Fixed Ops Magazine - 2022 Vol19 05 - 24
Fixed Ops Magazine - 2022 Vol19 05 - 25
Fixed Ops Magazine - 2022 Vol19 05 - 26
Fixed Ops Magazine - 2022 Vol19 05 - 27
Fixed Ops Magazine - 2022 Vol19 05 - 28
Fixed Ops Magazine - 2022 Vol19 05 - 29
Fixed Ops Magazine - 2022 Vol19 05 - 30
Fixed Ops Magazine - 2022 Vol19 05 - 31
Fixed Ops Magazine - 2022 Vol19 05 - 32
Fixed Ops Magazine - 2022 Vol19 05 - 33
Fixed Ops Magazine - 2022 Vol19 05 - 34
Fixed Ops Magazine - 2022 Vol19 05 - 35
Fixed Ops Magazine - 2022 Vol19 05 - 36
Fixed Ops Magazine - 2022 Vol19 05 - 37
Fixed Ops Magazine - 2022 Vol19 05 - 38
Fixed Ops Magazine - 2022 Vol19 05 - 39
Fixed Ops Magazine - 2022 Vol19 05 - 40
Fixed Ops Magazine - 2022 Vol19 05 - 41
Fixed Ops Magazine - 2022 Vol19 05 - 42
Fixed Ops Magazine - 2022 Vol19 05 - 43
Fixed Ops Magazine - 2022 Vol19 05 - 44
Fixed Ops Magazine - 2022 Vol19 05 - 45
Fixed Ops Magazine - 2022 Vol19 05 - 46
Fixed Ops Magazine - 2022 Vol19 05 - 47
Fixed Ops Magazine - 2022 Vol19 05 - 48
Fixed Ops Magazine - 2022 Vol19 05 - 49
Fixed Ops Magazine - 2022 Vol19 05 - 50
Fixed Ops Magazine - 2022 Vol19 05 - 51
Fixed Ops Magazine - 2022 Vol19 05 - 52
Fixed Ops Magazine - 2022 Vol19 05 - 53
Fixed Ops Magazine - 2022 Vol19 05 - 54
Fixed Ops Magazine - 2022 Vol19 05 - 55
Fixed Ops Magazine - 2022 Vol19 05 - 56
Fixed Ops Magazine - 2022 Vol19 05 - 57
Fixed Ops Magazine - 2022 Vol19 05 - 58
Fixed Ops Magazine - 2022 Vol19 05 - 59
Fixed Ops Magazine - 2022 Vol19 05 - 60
Fixed Ops Magazine - 2022 Vol19 05 - 61
Fixed Ops Magazine - 2022 Vol19 05 - 62
Fixed Ops Magazine - 2022 Vol19 05 - 63
Fixed Ops Magazine - 2022 Vol19 05 - 64
Fixed Ops Magazine - 2022 Vol19 05 - 65
Fixed Ops Magazine - 2022 Vol19 05 - 66
Fixed Ops Magazine - 2022 Vol19 05 - 67
Fixed Ops Magazine - 2022 Vol19 05 - 68
https://www.nxtbookmedia.com