Fixed Ops Magazine - 2023 Vol20 01 - 31

Another value point is the expertise of your technicians.
For example: " Our technicians are manufacturer
certified. What that means to you is they have undergone
extensive factory training and can quickly and accurately
complete the repairs your vehicle needs. "
A third value point is the diagnostic equipment and
inspection technology your shop offers. For example:
" Our technicians have the latest diagnostic equipment
available for your vehicle. You can see in this video the
work that needs to be done to make your vehicle safer.
Keep in mind that every dollar in maintenance can actually
save you much more on unexpected repair costs. "
Create sample scripts for your most common objections
and share them with employees and BDC agents.
Role playing is an effective way to train employees on
the " what " and " why " communication strategy. I think
it's acceptable to set aside 15 to 30 minutes a day to
role-play, share success stories, and listen to customer
calls, both good and bad. Focus on what went right
first, then talk about areas of improvement.
THE FUTURE IS NOW
The modern service lane leverages technology to help
employees handle objections, build trust, and streamline
the experience for customers. Modern tools can set
your shop apart from the independent down the street.
Today's multipoint inspection software promotes consistency,
transparency, and customer communications.
Capturing video and images of parts needing repair
allows you to SHOW not TELL customers what needs
to be done, which is a great way to build trust. Text integration
makes it easy to communicate issues to customers
and get faster approvals.
Digital voice assistants (DVA's) make it easier for customers
to access your shop and make an appointment,
but they can also help inform customers of recommended
maintenance or recalls. Many customer objections
are the result of being taken by surprise when
they come in for one service and are informed they
need others.
JANUARY FEBRUARY 2023 || FIXED OPS MAGAZINE
31

Fixed Ops Magazine - 2023 Vol20 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 01

Fixed Ops Magazine - 2023 Vol20 01 - 1
Fixed Ops Magazine - 2023 Vol20 01 - 2
Fixed Ops Magazine - 2023 Vol20 01 - 3
Fixed Ops Magazine - 2023 Vol20 01 - 4
Fixed Ops Magazine - 2023 Vol20 01 - 5
Fixed Ops Magazine - 2023 Vol20 01 - 6
Fixed Ops Magazine - 2023 Vol20 01 - 7
Fixed Ops Magazine - 2023 Vol20 01 - 8
Fixed Ops Magazine - 2023 Vol20 01 - 9
Fixed Ops Magazine - 2023 Vol20 01 - 10
Fixed Ops Magazine - 2023 Vol20 01 - 11
Fixed Ops Magazine - 2023 Vol20 01 - 12
Fixed Ops Magazine - 2023 Vol20 01 - 13
Fixed Ops Magazine - 2023 Vol20 01 - 14
Fixed Ops Magazine - 2023 Vol20 01 - 15
Fixed Ops Magazine - 2023 Vol20 01 - 16
Fixed Ops Magazine - 2023 Vol20 01 - 17
Fixed Ops Magazine - 2023 Vol20 01 - 18
Fixed Ops Magazine - 2023 Vol20 01 - 19
Fixed Ops Magazine - 2023 Vol20 01 - 20
Fixed Ops Magazine - 2023 Vol20 01 - 21
Fixed Ops Magazine - 2023 Vol20 01 - 22
Fixed Ops Magazine - 2023 Vol20 01 - 23
Fixed Ops Magazine - 2023 Vol20 01 - 24
Fixed Ops Magazine - 2023 Vol20 01 - 25
Fixed Ops Magazine - 2023 Vol20 01 - 26
Fixed Ops Magazine - 2023 Vol20 01 - 27
Fixed Ops Magazine - 2023 Vol20 01 - 28
Fixed Ops Magazine - 2023 Vol20 01 - 29
Fixed Ops Magazine - 2023 Vol20 01 - 30
Fixed Ops Magazine - 2023 Vol20 01 - 31
Fixed Ops Magazine - 2023 Vol20 01 - 32
Fixed Ops Magazine - 2023 Vol20 01 - 33
Fixed Ops Magazine - 2023 Vol20 01 - 34
Fixed Ops Magazine - 2023 Vol20 01 - 35
Fixed Ops Magazine - 2023 Vol20 01 - 36
Fixed Ops Magazine - 2023 Vol20 01 - 37
Fixed Ops Magazine - 2023 Vol20 01 - 38
Fixed Ops Magazine - 2023 Vol20 01 - 39
Fixed Ops Magazine - 2023 Vol20 01 - 40
Fixed Ops Magazine - 2023 Vol20 01 - 41
Fixed Ops Magazine - 2023 Vol20 01 - 42
Fixed Ops Magazine - 2023 Vol20 01 - 43
Fixed Ops Magazine - 2023 Vol20 01 - 44
Fixed Ops Magazine - 2023 Vol20 01 - 45
Fixed Ops Magazine - 2023 Vol20 01 - 46
Fixed Ops Magazine - 2023 Vol20 01 - 47
Fixed Ops Magazine - 2023 Vol20 01 - 48
Fixed Ops Magazine - 2023 Vol20 01 - 49
Fixed Ops Magazine - 2023 Vol20 01 - 50
Fixed Ops Magazine - 2023 Vol20 01 - 51
Fixed Ops Magazine - 2023 Vol20 01 - 52
Fixed Ops Magazine - 2023 Vol20 01 - 53
Fixed Ops Magazine - 2023 Vol20 01 - 54
Fixed Ops Magazine - 2023 Vol20 01 - 55
Fixed Ops Magazine - 2023 Vol20 01 - 56
Fixed Ops Magazine - 2023 Vol20 01 - 57
Fixed Ops Magazine - 2023 Vol20 01 - 58
Fixed Ops Magazine - 2023 Vol20 01 - 59
Fixed Ops Magazine - 2023 Vol20 01 - 60
Fixed Ops Magazine - 2023 Vol20 01 - 61
Fixed Ops Magazine - 2023 Vol20 01 - 62
Fixed Ops Magazine - 2023 Vol20 01 - 63
Fixed Ops Magazine - 2023 Vol20 01 - 64
Fixed Ops Magazine - 2023 Vol20 01 - 65
Fixed Ops Magazine - 2023 Vol20 01 - 66
Fixed Ops Magazine - 2023 Vol20 01 - 67
Fixed Ops Magazine - 2023 Vol20 01 - 68
https://www.nxtbookmedia.com