Why Now? A Growing Customer Base Modern life can make it difficult for people to meet their nutritional needs through diet alone. Up to 90% of Americans fall short of getting enough of one or more vitamins and minerals. This gap has been shown consistently over the years.3-7 90% need help Filling the Nutrient Gap According to 2020 data, 73% of Americans report taking dietary supplements.8 SUPPLEMENT USERS Did You Know? Multivitamin-mineral supplements are the most used supplement across all age groups.9 8 Shaklee® | Ambassador Opportunity