HRO Today April 2015 - 31

Talent Acquisition
Tyco's culture has transformed with this new paradigm.
" We now think, act, and feel like one global company, "
explains Jared Funke, senior director of global talent
acquisition at Cork, Ireland-based Tyco International
Ltd. " We've torn down the historical silos to create a
culture of collaboration, where we endeavor to work
together more effi ciently to provide greater value to
customers. This is a new Tyco. "
The employee value proposition
has to be steeped in realism.
Otherwise you will soon have a
retention issue on your hands.
-Neil Griffi ths, Futurestep
steeped in realism. Otherwise you will soon have a
retention issue on your hands. "
Griffi ths affi rms that Tyco had little brand perception
in China. " The real challenge was not their prior
reputation, as they had made leadership changes that
put all the bad stuff well behind it, " Griffi th says. " It
was to be recognized as `one Tyco.' We needed to
encapsulate this into a powerful message. "
Ultimately, the employment brand was defi ned as the
" passion that unites us. " This passion is driven by the
company's value proposition to customers-safety and
security. " Candidates who were excited about working
for a company that did this type of work were the ones
Tyco wanted, " says Jeanne MacDonald, Futurestep's
president of global solutions. " We then relayed this
message through Internet, social, mobile, and other
recruitment channels. "
Futurestep helped bring the " one Tyco " culture to life,
Funke says. " We tested the concept internally and got
a lot of strong feedback about globally socializing the
'passion that unites us' as the employment brand, " he
adds. " By centralizing talent acquisition and engaging
the marketplace through employment branding, we
got the people we needed in China, while decreasing
such metrics as time to fi ll, new hire retention rate, and
employment agency usage. It's onwards from here. "
As the company planned a strategic expansion in
China, the onus was on Funke to hire 400 people
in less than a year. The company did not have a
centralized talent acquisition team in place and no real
recruiters. Lingering misperceptions concerning Tyco
compounded these problems. Some people mistakenly
thought it was a toy company (there is a Tyco Toy
division of Mattel), when in fact it is a security systems
company. " Telling our story effectively was vital to the
recruitment effort, " Funke says.
The company brought in Futurestep to develop
and communicate this narrative. " The goal with
employment branding is to go out with an employee
value proposition that will attract and engage talent
looking to be brought into the organization-and
retain these people, " says Neil Griffi ths, global practice
leader at Futurestep, an RPO provider that is a division
of Korn Ferry. " You can't do this with smoke and
mirrors; the employee value proposition has to be
There is another reason why an authentic employment
brand is vital to success in today's competitive
marketplace-it aligns people with different skill
sets but similar philosophies of work in a shared and
purposeful journey. In the aftermath of the workforce
dislocation caused by the global fi nancial crisis, this
renewed focus on employees is a positive step forward,
says Rogers from Ultimate Software.
" Many companies have long pursued a customer fi rst
management philosophy, " he explains. " We believe
that to succeed today's extremely competitive global
environment, an employee fi rst philosophy is needed.
Otherwise, how can a company engage employees to
achieve its mission? "
Point well taken.
Russ Banham is a Pulitzer-nominated business journalist and author.
His next book, " Higher: 100 years of Boeing, " will be in bookstores
in July 2015.
APRIL 2015 | www.hrotoday.com
[31]
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HRO Today April 2015

Table of Contents for the Digital Edition of HRO Today April 2015

HRO Today April 2015 - 1
HRO Today April 2015 - 2
HRO Today April 2015 - 3
HRO Today April 2015 - 4
HRO Today April 2015 - 5
HRO Today April 2015 - 6
HRO Today April 2015 - 7
HRO Today April 2015 - 8
HRO Today April 2015 - 9
HRO Today April 2015 - 10
HRO Today April 2015 - 11
HRO Today April 2015 - 12
HRO Today April 2015 - 13
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HRO Today April 2015 - 15
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