HRO Today April 2015 - 44

HR Exclusive
Turning Around
a Turnaround
Darrell Ford is tasked with leading a dedicated HR team as a global
organization adjusts to market needs.
By Kim Shanahan
Darrell Ford was recruited to Advanced Micro Devices
(AMD), a global technology company, as SVP and
CHRO three years ago in the midst of a comprehensive
turnaround. A Fortune 500 company that competes directly
with Intel and other global semiconductor players, AMD has
more than 10,000 people in 50 locations across 31 countries
and reported 2014 annual revenue of $5.5 billion. As Ford
knows all too well, a turnaround CHRO requires a different
type of skillset. He or she needs the courage to drive change
and encourage stability while facing competing pressures
and intense scrutiny on a daily basis.
[44]
HRO TODAY MAGAZINE
| APRIL 2015
Describe AMD and the current market conditions the
company is facing.
Darrell Ford: AMD has a 44-year history of innovation in
the semiconductor space. We operate in a volatile, highly
competitive market. We are historically known to be
tough and scrappy, and we employ some of the best and
brightest minds that I've ever known.
Recently, the PC market has seen declines...and that's
bad for our business because we have traditionally been
highly dependent on this market. We are re-engineering

HRO Today April 2015

Table of Contents for the Digital Edition of HRO Today April 2015

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