HRO Today April 2015 - 50

The Mercer Report
Today's Platforms, Tomorrow's Benefi ts
There's increasing pressure for employees to make the right
decisions when selecting healthcare plans. Technology
interfaces can help.
By Sandy McCarthy
Today's workforce is accustomed to managing work
and life online through digital portals that extend from
their desktops to their mobile platforms that provide
unprecedented access and convenience. Organizations
should deliver technology to match this new reality.
That means a high level of consumer-focused design
and mobile-oriented functionality. It means providing
a clear and personalized experience that employees
want and expect. This is especially true for Millennials
who are defi ning the modern workforce. It's no longer
enough to lead these employees to a static online site
for retirement savings or healthcare enrollment, and
then expect them to fi gure things out for themselves.
Instead, benefi ts platforms should have clear and
engaging graphic interfaces, personalized decisionsupport,
and fi nancial calculation tools. The result will be
more empowered employees who embrace a new level of
accountability and recognize that their future well-being,
fi nancial security, and successful retirement are very much
the result of the decisions they make today.
Indeed, any of these important decisions can be a
challenge:
* choosing the right health plan for appropriate
individual or family needs;
* investing in voluntary benefi ts that enhance quality
of life and long-term security; and
* calculating a level of retirement savings that allows
for current expenses to be met and future security to
be assured.
In terms of the online HR experience, the standard
approach has been rather minimal-a menu of choices
and some basic enrollment support. But as the world
of HR has evolved through such innovations as private
[50]
HRO TODAY MAGAZINE
| APRIL 2015
exchange marketplaces and digital platforms that can
rival the user experience of the best consumer sites,
organizations should expect these advances as well. Plus,
many of today's interactions are going mobile. In the
United States, 58 percent of adults own a smartphone
and 42 percent own a tablet, according to the Pew
Research Center Internet Project. Today's consumers use
mobile devices to check off many to-do list items-from
paying bills to tracking fi tness routines-and managing
benefi ts should be no exception.
What's called for are seamless inquiry and transaction
capabilities across all desktop, tablet, and mobile
devices, enabling participants to manage benefi ts
anytime, anywhere, with a consistent experience no
matter the device.
By integrating popular retail site functionality,
such as shopping cart technology, cost and feature
comparisons, and personalized guidance, organizations
could present employees with a familiar experience,
resembling the applications encountered in everyday
life. User-friendly features can make the benefi ts
management process more intuitive and manageable
for individuals.
Decision support and strategic content can help
consumers maximize their benefi ts and take advantage
of cost-saving opportunities. In addition, advanced
personalization helps bring educational and program
content to employees based on their specifi c interests
and situations.
There have been some clear improvements with a
modern, easy-to-use digital experience. According
to client data Mercer culled from the 2015 open
enrollment period, one company achieved 97 percent
online health and benefi ts enrollment rate. In this
case, only 3 percent of enrollment activity was

HRO Today April 2015

Table of Contents for the Digital Edition of HRO Today April 2015

HRO Today April 2015 - 1
HRO Today April 2015 - 2
HRO Today April 2015 - 3
HRO Today April 2015 - 4
HRO Today April 2015 - 5
HRO Today April 2015 - 6
HRO Today April 2015 - 7
HRO Today April 2015 - 8
HRO Today April 2015 - 9
HRO Today April 2015 - 10
HRO Today April 2015 - 11
HRO Today April 2015 - 12
HRO Today April 2015 - 13
HRO Today April 2015 - 14
HRO Today April 2015 - 15
HRO Today April 2015 - 16
HRO Today April 2015 - 17
HRO Today April 2015 - 18
HRO Today April 2015 - 19
HRO Today April 2015 - 20
HRO Today April 2015 - 21
HRO Today April 2015 - 22
HRO Today April 2015 - 23
HRO Today April 2015 - 24
HRO Today April 2015 - 25
HRO Today April 2015 - 26
HRO Today April 2015 - 27
HRO Today April 2015 - 28
HRO Today April 2015 - 29
HRO Today April 2015 - 30
HRO Today April 2015 - 31
HRO Today April 2015 - 32
HRO Today April 2015 - 33
HRO Today April 2015 - 34
HRO Today April 2015 - 35
HRO Today April 2015 - 36
HRO Today April 2015 - 37
HRO Today April 2015 - 38
HRO Today April 2015 - 39
HRO Today April 2015 - 40
HRO Today April 2015 - 41
HRO Today April 2015 - 42
HRO Today April 2015 - 43
HRO Today April 2015 - 44
HRO Today April 2015 - 45
HRO Today April 2015 - 46
HRO Today April 2015 - 47
HRO Today April 2015 - 48
HRO Today April 2015 - 49
HRO Today April 2015 - 50
HRO Today April 2015 - 51
HRO Today April 2015 - 52
HRO Today April 2015 - 53
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-chro-today-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/chro-today-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-1014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hrot-january-february-2014
https://www.nxtbookmedia.com