HRO Today April 2018 - 47

ENGAGED EMPLOYEES LEAD TO:
Talent Acquisition
Making the Grade
SmashFly's 2017 Recruitment Marketing
Benchmarks Report characterizes groups of
respondents by letters with the corresponding
definitions:
themselves from the pack by thinking proactively and
seamlessly across channels, focusing on branding over
jobs, building relationships with talent ahead of need,
and personalizing the career search experience for key
talent personas.
There is a stark contrast between high performers and
low performers across practices such as use of video,
targeting content to diverse groups, and leveraging a
talent network:
Source: Gallup
* Ninety-two percent of " A " companies feature video
employee stories on their career site, compared to 22
percent of " D " and " F " companies;
* Eighty-eight percent of " A " companies feature
diversity content on their career site, compared to 43
percent of " D " and " F " companies; and
* Seventy-six percent of " A " companies with a talent
network send personalized job recommendations,
compared to no " D " and " F " companies.
In addition, more high-performing companies not only
offer the option to opt in to a talent network, but
they also deliver on their promise to send information.
This is extremely important in building trust between
companies and candidates. High-performing companies
are actively ensuring that the CRM and talent networks
don't become a black hole for talent. Instead, they are
building an experience that fuels trust and interest,
step by step.
Looking ahead, companies can create a competitive
advantage if they invest in-and actually adopt-
the right strategies to help them proactively and
consistently communicate with candidates about their
brands, not just their jobs. And that communication
strategy is contingent upon truly understanding
candidates' needs, challenges, interests, and behaviors.
Talent acquisition is changing rapidly, and now it's on
the leaders to meet that rate of change with action
and adoption.
Elyse Mayer is director of content for SmashFly.
APRIL 2018 | www.hrotoday.com
[47]
http://www.hrotoday.com

HRO Today April 2018

Table of Contents for the Digital Edition of HRO Today April 2018

HRO Today April 2018 - 1
HRO Today April 2018 - 2
HRO Today April 2018 - 3
HRO Today April 2018 - 4
HRO Today April 2018 - 5
HRO Today April 2018 - 6
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