HRO Today April 2019 - 18

2019 CHRO OF THE YEAR AWARD FINALISTS
FINALIST
Linda Nedelcoff
Executive Vice President and Chief Strategy and HR Offi cer
CUNA Mutual Group
Linda Nedelcoff has focused her role at CUNA Mutual Group on the improvement of employee
experience. She transitioned the HR department into the " Employee Experience Unit " that operates
in an agile framework and makes every major decision through the lens of the employee experience.
As a result of her team's initiatives, 78 percent of employees report being engaged, 76 percent
trust the organization and its leadership, 75 percent are satisfi ed with work-life balance, and 83
percent are happy with the level of collaboration. All of these results are above industry benchmarks,
demonstrating Nedelcoff's immense impact on business success.
FINALIST
Kathie Patterson
Chief HR Offi cer
Ally Financial
What is the key element that distinguishes Ally Financial from its competitors? Chief HR Offi cer
Kathie Patterson calls it " the care factor, " or the existence of a purpose-driven environment where
employees feel supported and connected. In fact, Patterson's primary initiative at Ally has been
bringing " the care factor " to life through a multi-pronged approach that encompasses benefi ts
offerings, communication practices, diversity and inclusion, and holistic employee wellness packages.
As a result of her leadership, Ally launched eight diverse employee resource groups which are
consulted when HR makes strategic decisions about benefi ts offerings and D&I initiatives. As a result
of the feedback from these groups, the organization has adopted several new policies including
parental leave benefi ts, fi nancial wellness, and the removal of salary history from the hiring process.
Rebecca Sinclair
FINALIST
Chief People and Communications Offi cer
American Tire Distributors (ATD)
Rebecca Sinclair is transforming ATD's culture into one that is focused on constant learning and
development. By introducing a modern approach to learning that leverages innovative, engaging,
and on-demand technology as well as data analytics, Sinclair has directly impacted business results
for the sales side of the business. ATD's new approach has achieved a 95 percent participation rate,
with associates accessing the learning platform an average 17 times per month. This has resulted
in a 17 percent increase in knowledge across the sales team, as well as a broader transition in the
way the organization engages with its associates. Thanks to her efforts, ATD's leadership can also
connect directly to its people through leader videos and messages, encourage the adoption of new
initiatives, and measure associate understanding of key business drivers.
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HRO TODAY MAGAZINE
|
APRIL 2019

HRO Today April 2019

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